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How many Youtube Daily Active Users in 2022?

Youtube has 122 million daily active users in the platform.

Data Last Checked: November 11, 2022

Did you know that Youtube has over 122 million daily active users according to data we collected from Global Media Insight? You read that correctly! And the most current research indicates that YouTube is now the world’s number two most popular search engine with an average person spending around 29 minutes.

Because of this, if you are not utilizing YouTube as part of your marketing strategy, you are passing up a significant potential to grow your business.

Let’s get to the bottom of why YouTube is such a potent tool for companies, and how you can begin leveraging it to connect with more of your target audience so you can start making more sales.

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Why Youtube is a Popular Platform?

The video-sharing website Youtube is currently among the most widely used platforms on the internet. It has more than 2.6 billion monthly active users, and every minute, 300 hours of new video content is published on the website.

Three of the primary reasons for YouTube’s immense popularity are as follows.

1. Convenience 

Youtube is convenient because it can be accessed on any device with an internet connection. Whether you’re at home on your computer or out and about on your phone, you can always watch Youtube videos. 

2. Variety 

There’s a video for everyone on Youtube. No matter what your interests are, you’ll be able to find videos that are entertaining, informative or both. And if you can’t find what you’re looking for, you can always create your video! 

3. Free 

Unlike other forms of entertainment such as going to the movies or buying video games, watching Youtube videos is completely free. You don’t need to spend any money to enjoy hours of entertainment. 

The Power of YouTube for Businesses

With over 2.6 billion monthly active users, YouTube is one of the most popular websites in the world. And it’s not just individuals who are using the site; businesses are, too. YouTube can be a powerful tool for businesses of all sizes. Here are seven reasons why: 

1. YouTube is a great way to reach a wide audience. 

2. You can use YouTube to build relationships with customers and prospects. 

3. YouTube can help you establish thought leadership in your industry. 

4. You can use YouTube to drive traffic to your website or blog. 

5. You can use YouTube to create brand awareness and interest. 

6. You can use YouTube to generate leads and sales. 

7. You can use YouTube to create loyalty and customer retention. 

Reach a Wide Audience: As mentioned above, YouTube has over 2 billion monthly active users, which means there is a very good chance that your target audience is on the site. And because YouTube is available in 76 different languages, you can reach an international audience as well. 

Build Relationships with Customers and Prospects: YouTube provides businesses with an opportunity to build relationships with their customers and prospects by creating valuable content that solves their problems or answers their questions. For example, if you sell kitchen appliances, you could create a series of cooking tips videos that show your prospects how to use your products to make delicious meals. 

Establish Thought Leadership in Your Industry: If you want to become known as an expert in your industry, then creating informative videos on YouTube is a great way to do it. By providing helpful information that educates your viewers, you’ll be able to establish yourself as a thought leader in your industry, which can help attract new customers and business opportunities.

Drive Traffic to Your Website or Blog: Every video you create for your YouTube channel should include a call-to-action (CTA) that drives viewers to your website or blog where they can learn more about your products or services and take action such as making a purchase or signing up for your email list.

Create Brand Awareness and Interest: Creating engaging videos that tell your brand story and showcase your products or services is a great way to generate interest in your business and increase brand awareness.

Generate Leads and Sales: If you include strong CTAs in your videos and link to landing pages where viewers can learn more about what you’re offering and take action such as making a purchase, you can generate leads and sales from your YouTube channel.

Create Loyalty and Customer Retention: If you provide valuable content that helps your viewers solve their problems or achieve their goals, they will appreciate it and be more likely to do business with you again in the future.

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