In the United States, women own 12.3 million businesses, showcasing a rising trend in female entrepreneurship. 

Women are 5% more likely than men to venture into starting their own business, leading to the initiation of 1,821 new businesses every day last year

To understand this growing dynamic, let me share with you the most important women in business statistics that you need to know immediately, without delay. 💼🌐

Women in Business Statistics: Key Findings

  • 42% of all businesses in the U.S. are women-owned. 
  • 12.3 million businesses in the U.S. are owned by women.
  • Women-owned businesses employ over 9.4 million workers.
  • Women started 1,821 new businesses every day last year.
  • Women started more businesses (49%) than men (42%) in 2021.
  • Businesses created by women fail 28% less than those created by men
  • Women are 5% more likely than men to start their own business.
  • Women own 33% of all small businesses worldwide.
  • 99% of small businesses owned by women think the federal government could do more to help them.
  • 89% said the playing field for female small businesses is not level compared to male-owned businesses.

Sources: (NWBC, Blackthorn, Gusto, UOC, BusinessDIT, World Bank, Goldman Sachs)

42% of U.S. Businesses Now Owned by Women.

42% of all businesses in the U.S. are women-owned

Source: NWBC

Significance of the Data: Very High

Mentioned By: Incfile, Ecommerce Tips, The Motley Fool, Fundera, Earthweb, Buy Women Owned, Legal Jobs, Pay, Northone, Looklocal First Vp, Wbenc, Forbes, and more.

What Does the Data SuggestJustification
Women-led market surgeWith 42% of U.S. businesses being women-owned, there’s a clear indication of women’s entrepreneurial spirit and their increasing economic influence.
Target female entrepreneursRecognizing this percentage underscores the potential of marketing products/services that cater specifically to women business owners.
Diversify marketing strategyA balanced approach ensures relevance to nearly half the entrepreneurial landscape that’s women-driven.

12.3 Million U.S. Businesses Under Female Leadership.

Source: Blackthorn

Significance of the Data: Very High

Mentioned By: CNBC, Netchoice, Biz Journals, Forbes, Fundera, Northone, Legal Jobs, Earthweb, Linkedin, Writer’s Block Live, Turbify, Motive Workforce, Simon Associates, and more.

What does the data suggestJustification
Women-led market growthWith 12.3 million businesses under women’s leadership in the U.S., there’s evident potential and influence in markets dominated or led by women.
Target female entrepreneursThis large number indicates a lucrative segment for services and products tailored to female business owners’ needs and preferences.
Diversity in leadership mattersThe prevalence of women-owned businesses underscores the importance of recognizing diverse leadership styles and perspectives in marketing strategies.

Women-Led U.S. Businesses Employ Over 9.4 Million.

Source: NWBC

Significance of the Data: Very High

Mentioned By: NAWBO, MetLife, Incfile, Ecommerce Tips, Linkedin, Score, Fool, Zippia, Census, Pay, Fast Capital 360, Ledc Metro, Simon Associates, Sweet Street, What To Become, Big Ideas For Small Business, Shutterstock, and more.

What Does the Data SuggestJustification
Women’s Impact ExpandingWith women-owned businesses employing over 9.4 million workers, there’s a clear expansion of their influence in the market.
Target Women EntrepreneursGiven their sizable workforce, marketing strategies can be tailored towards solutions that cater to women business owners.
Diverse Workforce EssentialA large portion of workers are under women-owned businesses, emphasizing the need for products/services that resonate with a diverse workforce.

Daily Surge: Women Launch 1,821 New Businesses.

Source: Gusto

Significance of the Data: High

Mentioned By: LinkedIn, Enterprise Apps Today, Fundera, Triple Pundit, Simon Associates, Northone, Earthweb, Zippia, Cfoon Speed Dial, Join Sourcelink, Simply Business, and more.

What does the data suggestJustification
Women’s entrepreneurial riseWith 1,821 new businesses daily, women are taking charge in the entrepreneurial space, showcasing a shift in business dynamics.
Untapped market potentialThis daily business influx indicates there’s a growing, possibly underserved, market niche or demand women are addressing.
Female-centric strategiesThe increasing female entrepreneurship highlights a need for marketing strategies that cater to women as business owners.

In 2021: Women Started 49% of Businesses, Men 42%.

Source: UOC

Significance of the Data: Very High

Mentioned By: LegalZoom, JPMorgan, ResearchGate, Pew Research, Oecd Cogito, Score, Incfile, Pay, Ecommerce Tips, Gusto, Writer’s Block Live, Gemconsortium, World Bank, and more.

What does the data suggestJustification
Female-led entrepreneurial surgeIn 2021, women exceeded men in initiating new business ventures, indicating a transformative trend in business leadership.
Male entrepreneurship declineMen’s 42% contribution suggests a possible slowdown or shift in their traditional dominance in the startup landscape.
Gender-balanced market evolutionThe near-equal representation between men and women underscores the emergence of a more gender-balanced entrepreneurial ecosystem.

Female-Founded Businesses Show 28% Lower Failure Rate.

Source: World Bank

Significance of the Data: High

Mentioned By: UOC, ResearchGate, Score, 99 Designs, University Of Pennsylvania, World Bank, Market Splash, World Economic Forum, Diva Portal, Gusto, Grant Thornton, and more.

What does the data suggestJustification
Women’s robust business acumenThe data reflects that businesses helmed by women demonstrate a resilience and adaptability, resulting in a lower failure rate.
Men’s increased vulnerabilityThe comparative higher failure rate of male-created businesses may imply areas for improvement or diverse risk-taking behaviors.
Diverse skills in leadershipThe variance in success rates underscores the need to explore and integrate diverse management and operational approaches.

Women Outpace Men: 5% More Likely to Venture Solo.

Source: BusinessDIT

Significance of the Data: Medium

Mentioned By: PR Newswire, Incfile, Wordstream, Into The Minds, Legal Jobs, Score, International Women’s Day, Startus, Small Biz Trends, Instant Offices, and more.

What does the data suggestJustification
Women’s entrepreneurial edgeThe 5% differential underscores women’s increasing inclination and confidence towards entrepreneurial ventures.
Men’s entrepreneurial hesitanceMen, while still active in entrepreneurship, display a slightly reduced propensity to initiate businesses compared to women.
Evolving business dynamicsThe emerging trend showcases an evolving business landscape, where traditional gender roles in entrepreneurship are shifting.

Globally, Women Own 33% of Small Businesses.

Source: Goldman Sachs

Significance of the Data: High

Mentioned By: Score, Incfile, Guidant Financial, Earthweb, Northone, Fundera, Linkedin, Microsave, We Connect International, Junecpa, The Way Women Work, Forbes, and more.

What does the data suggestJustification
Global female business ascentThe one-third ownership figure emphasizes the growing presence and influence of women in the global small business arena.
Men’s dominance is waningWhile still holding a majority, men’s two-thirds ownership indicates areas where female entrepreneurs could further expand.
Diverse entrepreneurial landscapeThe substantial share of women-owned businesses points to a global marketplace that values diverse leadership and perspectives.

99% of Women-Owned SMBs Urge More Federal Support.

99% of small businesses owned by women think the federal government could do more to help them

Source: Goldman Sachs

Significance of the Data: Very High

Mentioned By: OECD, Govexec, Linkedin, American Medspa, Data Catalyst, Financial Post, Godfrey Legal, Intuit, Investopedia, Forbes, Yale, and more.

What does the data suggestJustification
Overwhelming female dissatisfactionAn almost unanimous consensus among women business owners signals a palpable need for enhanced governmental intervention and support.
Governmental policy scrutinyThe data indicates a pressing requirement for policy makers to reevaluate existing measures for their efficacy and inclusiveness.
Urgent call for changeThe near-universal sentiment suggests that the current state of governmental aid may be misaligned with the needs of women entrepreneurs.

89%: Uneven Playing Field for Female vs. Male SMBs.

Source: Goldman Sachs

Significance of the Data: Very High

Mentioned By: The 19th News, Science Direct, Legal Jobs, Findevgateway, World Bank, Bipartisan Policy, Business News Daily, Development, Research Gate, Aeoworks, and more.

What does the data suggestJustification
Persistent gender disparitiesA predominant majority of respondents recognize systemic biases and challenges disproportionately affecting female entrepreneurs.
Male business advantageThe perception of an uneven playing field hints at possible advantages or preferential treatments extended to male-owned businesses.
Need for equitable reformsGiven this sentiment, there’s an evident demand for policy changes and initiatives promoting fairness in the entrepreneurial space.

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