User Experience refers to the techniques involved in generating positive emotions in your customers through interactions with your site. In most cases, user experience is often overlooked unless something goes wrong. This article will show you the value of UX so that you could give it proper attention when planning a website. Proper planning of UX from the beginning will help you avoid negative issues in the future and save your nerves, time, and money in the end.
Read this article to find out the importance of UX and its contribution to the success of your app as the content and functionality.
- 40% of the website visitors leave the site if the website takes more than 3 seconds to load
- 88% of internet users never revisit a site after a bad experience.
- If a task is not optimized for mobile, uses are 5 times more likely to abandon a task on it.
- A page that takes more than 3 seconds to load makes 53% of the visitors abandon it.
- Retailers lose more than 2 billion sales annually due to the slow loading of a website
1. 70% of people look at lists with bullet points on a website compared to 55% who look at lists without bullet points.
Source: Instant shift
More users prefer lists with bullet points than those without bullet points do. This is an indication that companies should invest money and time in designing their websites to improve user experience.
2. A well-conceived, frictionless UX design could potentially increase customer conversion rates by up to 400%.
This was according to research conducted by Forrester Research.
3. Every US dollar invested in UX earns between two and one hundred USD, which is equal to a 9,900% Return on investment.
The ROI for every US dollar invested in effective UX is between 200 to 9,900%. User experience (UX) has become more mainstream. UX can no longer be considered a simple competitive advantage since it is an important contributor to a company’s bottom line.
4. Of the customers who get a bad experience from a website, 13% will tell 15 or more people about it compared to 72% who will tell 6 or more people about good experiences.
Source: Slide share
Website visitors will tell their friends about the experiences they have had after visiting a website.
5. 91% of unsatisfied app visitors do not complain but simply leave.
Source: Slide share
Customers who complain when unsatisfied account for only one out of 26 customers. Lack of negative feedback is not a sign that customers were satisfied.
6. 32% of customers would stop buying from a brand they loved after just one bad experience.
Just one bad customer experience could cost a company many customers. In the U.S., 59% of loyal customers will walk away after several bad experiences and 17% would leave after just one bad experience. In Latin America, those who would walk away after a bad UX are 49%.
7. 75% of people who use mobile phones have a high chance of visiting a mobile-friendly site.
Friendly sites have very high chances of attracting return customers.
8. 32% of businesses learn about the performance issues of their application from their end-users, and 28% by running ad hoc scripts.
This was according to the findings of a survey that was done in 2015.
9. 52% of consumers cited the aesthetics of the app as the main reason they never returned to a site.
According to a 2018 study, 75% of judgments on website credibility are based on the app’s overall aesthetics.
10. 86% of visitors look for information about that company’s products/services compared to 65% who seek contact information and 52% who find “about us” information.
Feedback shows that you cannot leave out content and ignore what everyone expects to see on your website.
11. About 55% of companies conduct any user experience testing.
Slightly less than half of the companies test user experience. This means they cannot rate the performance of their apps.
12. 68% of users do not submit a form that requires too much personal information.
Some personal information that buyers prefer not to release in a form are Phone numbers 58%, address data at 53%, role/title at 21%, the last name 20%, company 18%, email 16%, and first name at 11%.
13. 55% of users refuse to fill a form if it includes an automatic email subscription
Users detest an app that requires them to register their emails to the site.
14. 46% of users leave a website if they do not know what a company does and the same percentage is due to lack of contact information.
Lack of contact information and “about us” information are the main reasons why online shoppers leave a site never to return. These are followed by animated ads at 42% and poor website navigation at 37%. Other grievances mentioned in the 2015 user experience survey include automatic audio and video, intrusive live chat, sliders, tiny text, and stock photos.
15. In the US 15% of shoppers access the internet using a mobile device
Source: Phew Research
If investors do not consider this fact, they will miss this share of the market. This is the reason why UX trends put the mobile in mind as they develop. The look and feel of your website on a smartphone are, therefore.
16. By the end of 2021, it is projected that 53.9% of all retail e-commerce will be generated via m-commerce.
This statistic further shows the importance of mobile-friendly websites.
17. 3% of online shoppers said that they would wait less than one second for a page to load before they abandon it
Source: kiss metrics
If a page takes more than one second to respond, it can lead to a 7% reduction in conversions. For an e-commerce site that makes $100,000 per day, a 1-second page delay could potentially cost it $2.5 million in lost sales every year.
18. 94% of online customers do not trust websites that are poorly designed or outdated.
Source: Blue Corona
Only about 6% of online shoppers trust websites that are outdated or poorly designed. Businesses should ensure that their websites are updated more often to keep up with the current trends.
19. 82% of online customers trust a company whose content is tailored to their needs.
Source: Blue Corona
According to this statistic, companies should ensure that their websites have customized content to improve the trust of their users in their websites. The design of a company’s website is of utmost importance for it to win the trust of the users.
No matter the specifics of your online business, the needs of the user should take precedence. It is, therefore, necessary for an investor to ask and respond to clients’ answers. The first impression is very important. When designing your website, therefore, make it as appealing as possible and treat your users to a comfortable, easy-to-use experience, so that they may visit your site again.
If your design ignores people, the possibility of them ignoring your design is very high. There is a sharp growth in the competition so people expect a top-notch user experience which if you do not offer they will find with your competitor. A well-designed and meaningful user experience result in satisfied and loyal customers.
No matter how beautifully your website’s design appears you must also ensure that its features are easy to use. If the features are so complicated, the customers may leave your site because they do not expect to spend all their time learning how to use them.
Prioritize UX in your website design because doing so will boost your website traffic and business overall. I hope the UX statistics in this article have inspired you to take the next step in your company’s user experience journey.