Instagram, a leading social media platform, is buzzing daily with activity, with more than 500 million active users.
On average, Instagram users spend about 29.2 minutes per day scrolling through the app, engaging with content, and connecting with others. Remarkably, 63% of Instagram users log in at least once daily to check the app, making it a hub of constant interaction.
To give you a clearer picture, let me share with you the most important augmented reality statistics that you need to know immediately, without delay. 📊 🌐
Average Time Spent on Instagram Statistics: Key Finding
- The average daily time spent on Instagram is 29.2 minutes.
- An average person spends 8 months of their lifetime on Instagram.
- There are 500 million active users on Instagram daily.
- The typical user spends about 2.5 hours per day on social media.
- 63% of Instagram users check the app at least once per day, and 42% open the app multiple times within the same day.
- Users aged 25 spend 32 minutes daily, and users aged more than 25 spend 24 minutes on Instagram.
- In 2018, Facebook users’ spent an average of 58 minutes per day on the platform, compared to Instagram users’ 53 minutes per day.
Sources: (MixBloom, BusinessDIT, Backlinko, Pew Research.)
How much time do people spend on Instagram
The average person spends is about 53 minutes on Instagram every day. Of course, this number varies depending on age, location, and other factors.
For example, younger users tend to spend more time on the app than older users. Instagram is most popular with people between the ages of 18 and 29.
Instagram Engagement: Users Dedicate 29.2 Minutes Daily.
Source: MixBloom
Significance of the Data: High
Mentioned By: Refinery29, Broad Band Search, Science Direct, Oberlo, Billpin, Statusbrew, and more.
| What Does the Data Suggest | Justification |
| Increased Instagram Usage | The average daily engagement indicates a dedicated and consistent user base, making it a pivotal platform for marketing outreach. |
| Time-sensitive Campaigns | With nearly 30 minutes daily, marketers should focus on timely and short-lived campaigns like stories or daily posts to capture user attention. |
| Visual Content is Essential | Given Instagram’s visual-centric nature, delivering high-quality visual content is paramount to engage users effectively. |
Lifetime on Instagram: Average Person Spends 8 Months.
Source: BusinessDIT
Significance of the Data: High
Mentioned By: Mixbloom, Broad Band Search, Social Media Today, Finances Online, Auto Monkey, Billpin, Thepmgrp, Whata Graph, Athensceo, Statista, and more.
| What does the data suggest | Justification |
| Instagram’s Vital Role | Given the extended time spent, Instagram holds an essential position in an individual’s daily life. |
| Platform for Engagement | This prolonged exposure makes it a prime channel for sustained customer engagement and interaction. |
| High Brand Visibility | Brands can harness this user commitment, ensuring consistent and effective visibility on Instagram. |
Instagram Boasts 500 Million Daily Active Users.
Source: Backlinko
Significance of the Data: Very High
Mentioned By: HubSpot, Business Of Apps, Tech Crunch, Search Engine Journal, Demand Sage, Statista, Social Media Today, Social Pilot, Earth Web, and more.
| What does the data suggest | Justification |
| Dominant User Base | With half a billion users daily, Instagram proves itself as a top-tier platform in user engagement. |
| Daily Engagement Surge | This level of activity showcases the platform’s strength in securing daily interactions and return. |
| Brands’ Prime Arena | Given the density of active users, it becomes a primary ground for brands to engage and resonate with. |
Typical User Allocates 2.5 Hours Daily to Social Media.
Source: BusinessDIT
Significance of the Data: Very High
Mentioned By: Statista, HubSpot, Data Reportal, Oberlo, Broad Band Search, Exploding Topics, Earth Web, Smart Insights, Forbes, Forbes India, and more.
| What does the data suggest | Justification |
| Deep Digital Integration | The 2.5-hour daily commitment underlines social media’s integral role in the modern user’s routine. |
| Prolonged User Attention | Such a time allocation indicates a consistent opportunity for extended engagement and interaction. |
| Strategic Marketing Window | For businesses, this duration offers a strategic window to capture attention and foster loyalty. |
2018 Data: Facebook Edges Out Instagram by 5 Minutes Daily.
Source: BusinessDIT
Significance of the Data: High
Mentioned By: Vox, Luce Media, Hootsuite, Oberlo, Whata Graph, Mixbloom, Digimind, Broad Band Search, Sprout Social, Influencer Marketing Hub, Social Pilot, and more.
| What does the data suggest | Justification |
| Facebook’s Slight Edge | In 2018, Facebook marginally led in user engagement duration over Instagram, highlighting its prominence. |
| Instagram’s Close Pursuit | Instagram’s near-par performance signifies its rapid ascent and competitive stance against Facebook. |
| Key Engagement Platforms | Both platforms demand almost an hour daily, solidifying their position as central engagement arenas. |
63% Access Instagram Daily; 42% Multiple Times.
Source: Pew Research
Significance of the Data: Very High
Mentioned By: Finances Online, Mochee, Hootsuite, Crisp, Game Quitters, Uk Web Host Review, Awario, Backlinko, and more.
| What does the data suggest | Justification |
| Consistent Daily Engagement | With nearly two-thirds accessing daily, Instagram has firmly rooted itself in users’ daily routines. |
| Repeated Daily Interactions | That 42% revisit multiple times underscores Instagram’s ability to retain user interest throughout the day. |
| Platform’s Captivating Nature | The frequency of these check-ins speaks to the platform’s allure and its effectiveness in continuous engagement. |
25-Year-Olds Dedicate 32 Minutes; Older Users 24 Minutes on Instagram Daily.
Source: Backlinko
Significance of the Data: Medium
Mentioned By: Bloomberg, Business Of Fashion, Social Films, Demand Sage, Hootsuite, Thatericalper, Light Stalking, and more.
| What does the data suggest | Justification |
| Youth’s Elevated Engagement | Those aged 25 manifest a higher daily dedication to Instagram, showcasing its allure to younger demographics. |
| Mature Demographics’ Presence | The consistent engagement by users above 25 affirms Instagram’s widespread appeal beyond just the youthful audience. |
| Age-Defined Usage Patterns | The variance in time spent implies age-based consumption trends that can guide tailored marketing strategies. |
