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In order to have a successful business, it is important to utilize social media. However, many business owners are unsure of where to start when it comes to social media. 

In this blog post, you will find statistics that show the importance of social media for businesses and how social media can help your business grow. 

So, whether you are just starting out or you are looking for ways to improve your social media strategy, this blog post is for you!

Check out these social media for business statistics to find out!

Editor Choice: Social Media For Business Statistics

  • 71% of small-to-mid sized businesses use social media to market themselves, and of those who do so, 52% post at least daily.
  • 63% of customers actually expect companies to offer customer service through their social media – and 90% of social media users have already connected with a brand or business through their chosen platform (SmartInsight)
  • 90 million small businesses use Facebook Pages, Groups, and Messenger (Statusbrew)
  • A whopping 83% of Twitter users who sent a tweet to a company – and received a response – felt better about the company and were more likely to do business with them (Twitter)
  • 71% of US based businesses now use Instagram (eMarketer)
  • 200 million people visit at least one business profile every day, and 130 million people engage with shopping posts every month (Sprout Social)

1. A total of 71 percent of small- to medium-sized businesses use social media to market themselves, with 52 percent of those who do so posting at least once a day.

small- to medium-sized businesses use social media to market themselves

Clearly, social media is becoming an increasingly valuable marketing tool for small to midsize businesses, as evidenced by the statistics. We found that there are a number of options that will work well for your brand among the numerous options available (LinkedIn, Twitter, Facebook, and Google+ are all included in the data set we analyzed).

These statistics also demonstrate how critical it is to have multiple platforms in place, as a side note. While you may not be able to post on all five platforms on a daily basis, having at least a few of them gives you the opportunity to engage with your audience where they are.

(SmartInsight )

2.According to the research, 63 percent of customers actually expect businesses to provide customer service through their social media – and 90 percent of social media users have already connected with a brand or business through their preferred platform.

expect businesses to provide customer service through their social media

Due to the large number of customers who expect customer service through social media, it can be easy to overlook the advantages of utilizing a platform.

Finally, the addition of customer service through social media provides an additional means of advertising and promoting your company to a larger audience than has previously been possible for you.

While some businesses may not be on board with this concept just yet, it is critical to ensure that you do not fall behind when it comes to tools that will allow you to connect with your customers on a more personal level.

(SmartInsight )

3.90 million small businesses use Facebook Pages, Groups, and Messenger

million small businesses use Facebook Pages, Groups, and Messenger

Despite the fact that these numbers aren’t particularly impressive, they do not tell the whole story. Take, for example, Facebook groups: the fact that 90 million small businesses are taking advantage of them is huge news in and of itself.

It’s enough to consider the wide range of businesses that could fall into this classification. Anything from a small family-owned business to a large corporation such as Home Depot or Lowe’s falls into this category of establishments. That’s got to mean something, doesn’t it?

It implies that even large corporations are utilizing groups to connect with their customers in new and innovative ways (the 84 percent increase in engagement on Facebook groups alone over the last year speaks for itself).

(Statusbrew )

4.A whopping 83% of Twitter users who sent a tweet to a company – and received a response – felt better about the company and were more likely to do business with them

Twitter users who sent a tweet to a company – and received a response – felt better about the company and were more likely to do business with them

It is undeniable that responding to your customers is essential! Individuals use social media platforms such as Twitter to express their opinions and voice their concerns. This is a proven fact. And if you do decide to take the time to respond to a customer via Twitter, you will almost certainly earn some brownie points for your efforts.

Consequently, respond to comments, mentions, and questions whenever possible – even if it is simply to direct customers, users, and followers to a FAQ article or an online support forum.

(Twitter)

5.71% of US based businesses now use Instagram

US based businesses now use Instagram

Instagram is quickly rising to become the most popular social media platform for businesses. Its global reach and influence, which is now widespread, cannot be overstated. Instagram has elevated the concept of going viral to a new level of tangible reality, and it is the most influential social media platform available today.

( eMarketer)

6.55% look for information about your business on social media

look for information about your business on social media

This data demonstrates the importance of social media in the business environment. A social media platform can be more than just a place to chat with friends and share cat videos; it can also serve as a valuable source of information about your company and its products.

As a business owner who uses social media, make certain that you are engaging with customers and posting useful, relevant content. Someone may take an interest in your page and turn out to be your next customer, and you never know when this will happen.

( Biznology)

Small Business Social Media Statistics

1.There are more than 50 million small businesses using Facebook Pages to connect with customers

It’s no secret that small businesses are finding success on social media platforms such as Facebook. In fact, as previously stated, one out of every three small business owners believes that their Facebook Page has assisted them in gaining new clients.

Therefore, it should come as no surprise that increasing numbers of businesses are expanding their Facebook presence by creating a Page in order to drive more traffic to their company website.

Facebook Pages are one of the most straightforward and effective methods of reaching consumers.

The introduction of Facebook’s new affordable ad options has made it possible for small businesses to easily target their audience and go beyond a simple “like” to get to know their customers through targeted advertisements.

The importance of having a strong online presence for a company in the digital age cannot be overstated. Facebook has created a user interface that is simple to navigate, even for those who are new to the social media platform.

(Statista)

2.55% of small businesses in the country now use social media to advertise.

Small business owners and marketing executives will be delighted to learn of the progress. Taking the plunge into social media is no longer a scary strategy, as many successful businesses have seen tangible benefits from advertising on social media websites. 

Furthermore, the fact that more businesses are turning to social media should only increase your potential audience, which should translate into higher conversion rates and revenue for your company.

(Statista)

3.77.6% of small businesses utilize social media to engage with their customers and promote business.

While some small businesses report that they only use social media to promote their businesses, others believe that social media is a valuable tool for interacting with and engaging with their customers. 

In either case, using social media to market a company’s products or services is an effective marketing strategy for companies of all sizes.

Whether or not it can completely replace traditional marketing depends on the specific business model, but the majority of companies agree that combining the two approaches is the most effective way to connect with customers and build brand loyalty.

(MarketingCharts)

4.7 out of 10 small business followers retweet content.

The results of a recent Tweetreach study revealed that 70% of all small business Twitter followers retweet content. Having your content retweeted can be beneficial because many users follow people they respect, and as a result, they are more likely to engage with you.

(Small Business Trends)

5.96% of small businesses use social media in their marketing strategy.

Many small businesses are utilizing social media marketing to expand their customer base, attract new customers, and generate leads for their products and services. 

It can be a valuable tool for those who want to establish a local presence, market a product or service, or simply keep in touch with existing customers and clients. According to the findings of this study, it is well worth the effort.

(Fundera)

6.75 percent of small business owners surveyed said that internet marketing was very effective or effective for attracting new customers.

Because of the popularity of tools such as Social Media and Google, internet marketing is now more popular than ever. The creation of a website, blog, or article is something that almost any business can do and see results in a short period of time. 

One simple reason for this is that the Internet is a place where people go to find information, entertainment, and what they require or desire. If you are able to provide that with your business, then getting noticed and making sales will be much easier for you to accomplish.

(Fundera)

Benefits of Social Media for Business Statistics

1.Social media helped increase business website traffic by 75%.

You’ve probably heard it a hundred times before. The use of social media is essential in internet marketing. 

Despite the obvious advantages of social media marketing, many businesses and marketers continue to demonstrate a complete lack of understanding of the medium. A well-thought-out and thorough social media marketing strategy, on the other hand, can significantly aid your marketing efforts and help you grow your business.

( )

2.93% of all marketers think that more exposure for their business is the main benefit of using social media.

The advantages of social media marketing are undeniable: it increases marketing exposure, it is simple to implement, and it is relatively inexpensive. It makes sense for any company looking to reach a targeted audience in two hundred different countries across five different continents to invest in a marketing tool that is this effective.

(Social Media Examiner )

3.A study was done that showed a 100% higher lead-to-close rate of social media marketing versus outbound marketing..

A strategic approach combined with the appropriate social media marketing techniques is what allows social media marketing to be so effective at generating leads. 

By integrating social media into your outbound campaigns, you can take advantage of its distinct advantages, such as the influence of influencers and the power of content.

(Optinmonster)

4.55% of consumers learn about new brands via social media.

In general, people who use social networking sites are more likely to experiment with a new brand or product than other people. Furthermore, half of those who use social media do so because it is a convenient way to learn about new products. 

To be successful on social media, brands must first remember who they are marketing to and why they are doing so. Engaging with customers and providing them with a means of responding will all contribute to the development of trust and loyalty towards a new brand.

(Sproutsocial )

5.68% of consumers agree that they can interact with brands via social media.

Consumers today are better informed and more empowered than they have ever been. Approximately half of the consumers polled have publicly expressed their opinions about brands on the internet. 

Clearly, audiences have a direct impact on the way companies communicate with their customers and the rest of the world, as demonstrated by this fact. Customer confidence in the ability of social media to challenge companies and change the way they operate has grown to the point where it has become an accepted part of everyday life for them.

(Sproutsocial)

6.78% of consumers will choose to buy from a business they have had a positive experience with on social media.

When you take all of this into consideration, it becomes clear that businesses have a lot of room to grow on social media. For as long as brands are willing to engage with consumers on social media and strive to provide them with positive experiences, they will have a competitive advantage over their competitors. Finally, 79 percent of consumers who responded to the survey said they would be more likely to purchase from a company if they had a positive online experience with them.

(Sproutsocial )

7.72% of companies use social media data to inform business decisions

(Sproutsocial )

8.43% of consumers increased their social media use to discover new products in the last year

(Sproutsocial )

Final Thought

These statistics reflect the immense opportunity that businesses have in today’s social media landscape. 

These sums can be difficult to truly comprehend, so let’s break this down a little by laying out the big picture: nearly 100 million users log on to their social media platform of choice every single day. 

That means that every single day, some 80 million posts are made, each pouring more money into the pockets of savvy businesses who understand how to leverage these platforms.

FAQs

Source 

Statista

MarketingCharts

Fundera

Social Media Examiner

Optinmonster

Sproutsocial

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