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Snapchat is a mobile-first social network. The majority of those who visit the site do so via mobile phones. Most U.S. Snapchat users use the platform to keep in contact with friends and family. The photo-sharing function makes Snapchat very popular in the sharing of everyday photos in a story stream. This setup has since also been adopted by other photo and messaging apps such as Instagram, WhatsApp, and Facebook Messenger.

Snapchatting while driving is a form of distracted driving. The National Highway Traffic Safety Administration (NHTSA) says that distracted driving is responsible for more than 400,000 car accident injuries and as many as 3,000 fatalities each year.

In this article, we shall focus on Snapchat and driving statistics to find out if it contributes to road accidents or not.

Snapchat and Driving Statistics at a Glance

  • 16% Young Driver opened snapchat app while driving and 15% send photo and video while driving
  • The vast majority of these app users (71 per cent) said they most commonly used it while stopped at a red light, but 3% said they most commonly used Snapchat while driving at any speed.
  • Distracted driving accidents and injuries account for above 430,000 car accident injuries each year. 
  • Drivers between 15 and 19 years old cause 10% of distracted driving accidents.[1]
  • More than 50% of all teen drivers admit to using mobile phones while driving.
  • The US had a Snapchat audience base of 105.25 million users followed by India with 99.8 million users. 
  • Snapchat is expected to reach nearly 400 million users by 2024 worldwide

1. 69% of people between 13 and 17 years use the app and 62% of 18 to 29-year-olds use it.

(Source: Smart Insights)

The majority of people who use Snapchat are below thirty years. Snapchat’s key demographics are 13 to 29-year olds

2. Teen car crashes are responsible for roughly one-third of all teen deaths in the U.S.

Source: Becker Law

Drivers below twenty years cause more than 33 percent of car crashes. This group is one of the most popular social network users worldwide. Snapchat is especially liked by younger online audiences and so it is an increasingly attractive platform for advertisers.

3.  16-year-olds, in particular, have the highest rate of driving accidents

Source: Becker Law

Most drivers who have the highest probability of causing road accidents are 16 years old and a majority of them are distracted by their phones as they send a text or share a video while driving.

4. Less than half of the teen passengers in vehicles operated by a teen driver say that they would speak up if that driver were behaving recklessly while driving.

Source: Becker Law

The majority of teen passengers would not speak up when another teen driver drives recklessly. This shows that most teenagers are not concerned about the dangers of reckless driving.

5. According to industry estimates, Snapchat’s 2019 advertising revenue is predicted to increase from 1.53 billion U.S. dollars in 2019 to over 2.6 billion U.S. dollars in 2021.

(Source: Statista)

Snapchat prominence can be witnessed from the increase in revenue generated each year. By the end of this year 2021, it is expected to generate $2.6 billion. Most of the subscribers are people below thirty years.

6.   48 percent of U.S. Snapchat users post content to the app every week.

(Source: Statista)

Despite the competition, Snapchat users are among the most engaged. Only WhatsApp and Facebook can boast a more active audience than Snapchat.

7.  Snapchat currently has 265 million daily active users worldwide.

(Source: Statista)

Snapchat is the third social site after WhatsApp and Facebook.

8.  Snapchat is the world’s 13th most popular social media platform

(Source: Hootsuite)

It was launched in 2011 but in 2020, it remained one of the 15 most-used social media platforms. The most-popular platform, platform in 2020 was Facebook with more than 2.6 billion monthly active users. YouTube and WhatsApp were the second and third most popular platforms respectively.

9.  Snapchat has experienced a 22% year-over-year increase in its audience from the 218 million it had the previous year

(Source: Statista)

This growth rate is also the fastest year-over-year growth rate that any social media app has registered in over a year. This indicates a tremendous increase in the popularity of this app and mainly among the young audience.

10.  In 2020, there were 90 million users in North America, compared to 72 million in Europe and 87 in the rest of the world.

(Source: Oberlo)

In fact, up until Q3 2020, the majority of Snapchat users were from North America. However, the number of Snapchat users outside of Europe and North America has been growing much faster than in these two regions.

11.  59% of all U.S. internet users aged 13 to 24 years use the photo-sharing app

(Source: Data Reportal 2021)

This next Snapchat statistic highlights just how popular the app is among the younger generations. It is currently the most popular social network among teens, ahead of Instagram, Twitter, and even social media giant Facebook. 

12.  More than 16 million users admit to using the Snapchat app to take photos and videos when operating a vehicle

(Source: Hardison & Cochran)

As a form of texting while driving, Snapchatting while driving is illegal in the state of North Carolina. It is also one of the most potentially dangerous activities, as it combines all three types of distractions.

13. Traffic accidents are responsible for approximately 33% of all teen deaths in the U.S.

(Source: Becker Law)

Drivers who are 16 years old have the highest rate of crashes and collisions among all age groups of drivers. Most of this group of drivers admit to using their phones while driving.

14.  In 2015, a victim regarding the use of the Snapchat speed filter took Snapchat to court.

(Source: Donaghue & Labrum)

Snapchat’s speed filter is a major contributor to road accidents. Many lawsuits have been launched against this platform for its contribution to distracted driving.

15.  In 2015, a snapshot of one road accident victim recorded a speed of 107 miles per hour, and one of her passengers recalls seeing the speedometer reach 113.

(Source: Donaghue & Labrum)

The driver in question ignorantly posted the picture of her bruised face on her way to the hospital after a crash.

16. A driver involved in a 2015 crash that killed three women had sent several snapshots one of which showed 73 miles per hour.

(Source: Donaghue & Labrum)

All the women who died were in their twenties when they rammed into a tractor-trailer full of combustible chemicals, which subsequently exploded.

17. In 2017, a car that killed three passengers one passenger sent a Snapchat that showed that the car had reached 123 miles per hour before it veered off the road.

(Source: Dordulian)

Snapchat distraction during driving was the cause of this accident. Most of the people who fall victim to Snapchat-distracted accidents are people below the age of thirty years.

18. In 2016, a car accident victim sued Snapchat alleging that Snapchat’s speed filter was responsible for causing an accident that caused traumatic brain injuries.

(Source: Dordulian)

The driver of the other vehicle, Christal McGee, was a teenager.

19.  Above 61% of Snapchat, users are female while 38% are male.

(Source: Statista)

The global Snapchat user statistics collected in 2020, revealed that the majority of people who use Snapchat are the female gender. Only slightly, a third of the people who use Snapchat were identified as male. This could be the main reason that the cases cited in this article mainly involve females.

20.  82% of Snapchat users are 34 years and below.

(Source: Digital 2020)

Snapchat is a popular social media platform for both Millennials and Gen Z worldwide. This could be one reason why distracted driving has increased among the said demographics.

Final Thought

Some people are blaming the app for one of its features that makes it especially enticing for young drivers to use it while driving. A speedometer that allows users to capture and display the speed their vehicle is moving at is called the speed filter.  Critics say that this feature makes driving and snap chatting more attractive for teenage drivers than any other demographic.

Sources

QUT.edu

Sciencedirect

NHTSA

[1].Children’s Hospital of Wisconsin. “Facts.” Cross Roads. Accessed Augest 13, 2021

Smart Insights

Source: Statista

Hoot suite

Oberlo

Data Reportal 2021

Hardison & Cochran

Donaghue & Labrum

Dordulian

Statista

Digital 2020

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