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According to a recent study by the Knight Foundation, 60% of small businesses now consider the online an important tool in marketing and sales efforts

Small businesses are increasingly generating higher profits through their use of online marketing as latest small business statistics show that 78% of small businesses reported that their websites were successful in generating new leads and customers.

Small businesses are taking advantage of the internet in growing numbers. Because of their high rates of success, more small businesses than ever before are turning to the internet to improve their public image, raise brand awareness and increase sales. 

Here is a detailed breakdown of the small business online marketing statistics. 

Overview: Small Business Marketing Statistics and Trends

  • 47% of small business owners run marketing entirely on their own.
  • 81% of shoppers research online before purchasing.
  • 96% of small businesses say they use social media in their marketing strategy.
  • 64% of small businesses have a website.
  • 17% of small businesses are investing in search engine optimization.(SEO)
  • 61% of marketers say their biggest challenges are generating traffic and leads
  • 36% of small businesses don’t have a website
  • 74% of consumers rely on social media to guide purchasing decisions.
  • 41% of local businesses depend on social media to drive revenue.
  • 46% of all searches on Google have local intent

Small Business Marketing Alone

 Small Business Marketing Alone

At the end of the day, small business owners need to be able to reach customers without being able to afford the cost of traditional marketing. 

According to the latest statistics, 47% of small business owners run marketing entirely on their own.[1]

Well established businesses can rely on their reputation and customer loyalty, but smaller businesses that are still establishing themselves need to take a more resourceful approach. 

Number of Buyers Research Online.

Number of Buyers Research Online.

Nowadays, you have to be online if you want to sell products. More and more consumers are researching online before making purchases. In fact, research suggests that 81% of shoppers conduct online product and service research before making a buying decision (MarketingProfs). That’s why it’s important to optimize your website for the search engines in addition to your customers.

Consumers use social media to make purchases.

Consumers use social media to make purchases

Consumers are looking for an authentic experience, as well as more value from their purchases. Social media allows brands to interact with their customers in ways that increase customer loyalty, brand awareness, and fan engagement. 

It is highly important for small businesses to make a strong presence in social media to promote products and services because 74% of consumers are actively looking for social proof before making any purchasing decision [3] according to the Digital Marketing Magazine  that is based in the UK.  

Small firms claim to use social media for marketing.

Small firms claim to use social media for marketing

Small businesses all over the world are benefiting from social media marketing. In fact, according to Social Media Examiner, 96% use social media to find useful and having success using it.[4]

If you aren’t currently trying to grow your business through social media, now is the time to start marketing your product and service through various social media platforms such as Fcaebook, Twitter, Instagram, TikTok, and many others popular social network platforms.

Small Business with no website. 

Small Business with no website

If you are in the category of 36% who don’t have a website, it’s not too late to start. My recommendation for anyone with a small business is to get a site started immediately, before you lose the business.

The trends of online marketing for businesses looks extremely positive and having a website for small businesses can play a key role to drive new clients or customers to the businesses.

6. 92% of small business owners think that having a website is the most effective digital marketing strategy.

For small business owners, having a strong digital marketing strategy is essential to bringing in more customers. 

The latest statistics show that small business owners are using the website to engage with new customers and bring sales to their business as 92% of small business owners found it very effective to drive revenue for the business.

A website will also help you anchor yourself in your industry, making you an authority figure for any customers who come searching for you.

It is a key ingredient to make a super effective online marketing campaign and local campaign. 

7.17% are investing in search engine optimization.

In other words, only one in five businesses invest in SEO. The fact that 47% of businesses manage their marketing strategy by themself and many of them don’t understand how seo work and what it can do for their business.  And that shows why SEOs are so valuable in the market.

But these trends much like to improve as the cost of advertising reaches high and investing time into search engine optimization (SEO) is something we’re starting to see more and more of.

8.64% of small businesses have a website.

Owning a website has become an absolute must for small businesses. There are plenty of reasons for this, ranging from the ability to improve online visibility to keeping shop hours and services posted. 

But regardless of the reasoning behind its creation, combining Google My Business with a website is a great idea for local businesses.

9.41% of local businesses depend on social media to drive revenue.

There are a number of statistics that show the importance of social media for local businesses but perhaps this one shows it best. No matter what you do online, especially if you don’t have an online presence, you need to be on social media.

10.29% plan to begin using a website for the first time in 2020

It’s interesting that so many people have yet to use a website. The internet has been around for decades, after all. But it looks like a new generation of consumers is coming online who could very well spur increased website usage. And why wouldn’t they? It certainly makes sense as to why starting a blog is important or why having an online store is too.

11.75% of people have judged a company’s credibility based on its website design

Does your website’s design affect whether or not people would do business with your company? In many instances, it does. Whether you are selling a product via an e-commerce site or offering a service, if you want to be successful, there is much more to the design of your site than just the color scheme.

12.46% of all searches on Google have local intent

This is why local search results and Google Maps are crucial to your business’ online presence. They’re the only way to interact with the user at this stage in their journey, so use them wisely. If you don’t have a professional-looking website with local information, or your reviews aren’t showing up on map searches, you should definitely make it a high priority to fix that!

13.64% of small businesses are using email marketing, but one-in-five campaigns

It’s no surprise that email marketing is a favorite method for businesses. It costs little, and it gives you time to prepare, organize and thoroughly think about every aspect of your campaign — right down to how each email will be worded. If a picture says 1,000 words then these statistics should tell you how effective they can be.

Final Thoughts

When it comes to digital marketing, small businesses are increasingly finding success by investing time and money into an online presence. The internet has made it easier than ever before to reach new markets, while also allowing businesses of all sizes to increase their brand awareness on a global scale.

Also it allows small businesses to differentiate themselves from the competition, and to enhance the image of their company.

However, there are still many small businesses not making enough effort or not even trying to leverage online platforms that they are supposed to be doing. 

Overall, this is a promising sign for small business as long as small businesses invest in quality marketing strategies and provide consumers with a well-designed website, there’s nothing stopping them from growing and prospering online.

I hope some of these small business online marketing statistics give them some inspiration to start working on the online marketing area. 

FAQs

How does marketing affect small businesses?

Marketing has a significant impact on small firms in a variety of ways. Because of the increasing popularity of social media, for example, many small businesses have witnessed increases in their online traffic and revenues as a result of properly utilizing the platform.

Marketing also enables businesses to establish a more personal connection with their clients. Through the implementation of marketing tactics to specific audiences, businesses are able to locate customers who are better suited to the goods and services they supply, as well as develop clients who are truly engaged and who remain loyal to the firm for extended periods of time.

What is small business marketing?

A small business marketing strategy is for any entrepreneur, small business owner, and/or startup that wishes to market their company in the same manner as a large corporation through the use of various mediums such as PPC marketing, email marketing, direct mail marketing, social media marketing, and a variety of other techniques and methods.

Why is marketing so important for small businesses?

In the case of a small business, marketing is the action that will determine whether or not the business is successful. The reason for this is that your marketing plan is responsible for increasing your visibility.

In the event that your business does not get any notice at all, people will not be aware of it and will have no interest in the products or services you are offering.

How important is branding for small businesses?

Branding is one of the most important factors to consider when marketing a business.

Whether you are a small business that needs to rely on local customers, or you sell your products or services online, branding is one of the most important parts of creating a successful company.

As a result, branding can help a business bring in more customers. Branding is also important to selling a product or service.

One must remember that a good product or service will not be enough, and one must have effective advertising and branding to get ahead.

How do you attract customers?

There is no one strategy that can guarantee your small business’s online presence will attract customers. Instead, you must consider a number of factors when devising a marketing strategy, and it will vary depending on your business. 

However, if you approach marketing with creativity and focus on customer loyalty, you will be well on your way to success.

Do small businesses need marketing?

In a nutshell, marketing is the most important factor. A marketing budget and at the very least rudimentary marketing strategy should be established for all firms, including tiny ones. When you list your small business online and it gets found quickly, you will be successful in marketing… a win-win situation for everyone!

Why is email marketing important for a small business?

Some small businesses do not use email marketing because they think it is only for big companies. But email marketing is useful for all businesses, including small businesses.

Email marketing is an effective method of promoting products and services because it enables businesses to target potential customers via the Internet’s ability to collect data about users.

Businesses can send newsletters or email blasts when they have a special sale, a time-sensitive announcement, or need to remind customers of their products and services.

Source 

1.Assets

2.MineWhat

3.Digitalmarketingmagazine

4.Social Media Examiner

5.Clutch

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