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According to SBA, there are over 32.5 million small businesses in the US, and they account for 64% of all new jobs. Approximately 30.57 million small businesses use social media for business purposes such as marketing, communication, and more. 

But, how many small business use youtube?

The latest data show, only 9% of small businesses use Youtube to reach out to new customers which are approximately about 2.93 million small businesses.

Let’s deep dive into some of the surprising statistics on small businesses using YouTube.

How Many Small Businesses on Youtube?

According to the latest figures from data we collected, there are now over 2.93 million small businesses in the US using youtube, with that number growing every day. Globally, the number of small businesses using YouTube is estimated to be 29.97 million.

That’s a lot of entrepreneurs using online video to market their businesses and connect with customers around the world! It’s also a tremendous opportunity for small businesses to learn from each other, share best practices and grow their businesses together.

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What Percentage Of Businesses Use Youtube?

Only just 9% of businesses use Youtube according to the data we gather from Nasdaq, BrandWatch, Cazbah, and Invideo.

While it’s not the most popular social media platform for businesses, it’s still a hugely popular site for video marketing for many companies.

This isn’t too surprising when you consider the sheer size of the Youtube audience – over 2 billion people visit the site each month, and the average user spends around 29 minutes on the site per day. So if you’re not using Youtube yet, you’re missing out on a huge potential audience!

What Percent Of Small Businesses Advertise On Youtube?

According to a recent study, out of 2.93 small businesses that use youtube, 54% of small businesses advertise on youtube. The most popular reasons for using YouTube were to create brand awareness (72%) and to generate new sales (66%).

Is Youtube Good For Small Businesses?

On the one hand, YouTube can be a great way to reach a large audience with your content and promote your business. On the other hand, it can be difficult to stand out from the crowd on YouTube and attract attention from viewers.

The key to success on YouTube is creating engaging content that resonates with your target audience and promotes your business in a positive light. If you can do that, YouTube can be an incredibly effective marketing tool for your small business. But if you don’t put in the work, you’re unlikely to see results.

How Businesses Are Using Youtube?

Businesses use YouTube to connect with their customers. They answer customer questions, promote brand messages, and portray life at the office.

Customers appreciate when businesses take the time to answer their questions. By addressing common questions on YouTube, businesses can free up time to focus on more important tasks. In addition, customers will gain a better understanding of what your company is all about.

Brand messages play an important role in a customer’s decision-making process. By promoting specific products or services on YouTube, businesses can better influence a customer’s purchase decision.

Additionally, showing potential customers what life is like at your company can help them make a more informed decision about working with you.

How Did Youtube Change The Marketing Industry?

The popularity of YouTube as a marketing platform has led to changes in how marketers approach their strategies.

For starters, video content has become increasingly important, as viewers are more likely to engage with it than other types of content. Additionally, businesses have shifted away from traditional advertising methods such as TV advertisements and towards creating video content that is more engaging for viewers.

Finally, the rise of social media platforms has given businesses new opportunities to reach consumers directly. By creating targeted ads and leveraging user data, businesses can now specifically target their ideal customers on YouTube and other social media platforms. As a result, marketing strategies have become more sophisticated and effective overall.

Should A Business Have A Youtube Channel?

Yes, a business should definitely have a YouTube channel! Not only does it provide another outlet for marketing and promoting your products or services, but it also allows customers and clients to get to know you and your brand better.

In addition, creating informative and engaging videos can help position you as an industry expert and build trust with potential customers. So don’t wait any longer – start creating some awesome videos today!

How Do I Market My Small Business On Youtube?

YouTube is a powerful tool that can be used to reach a wide audience with your marketing message. As a business owner, you may be wondering how to get started. Here are some tips on how to market your small business on YouTube.

1. Create Compelling Content

If you want people to watch your videos, you need to create content that is compelling and interesting. Think about what makes your business unique and what would be of value to your target audience.

You can also consider creating how-to videos or demonstration videos. Whatever type of content you create, make sure it is high quality and engaging.

2. Optimize Your Videos for Search

Just like with any other type of content, you need to optimize your videos for search if you want people to find them. This means including relevant keywords in your titles and descriptions. You should also use tags to help categorize your videos and make them easier to find.

3. Promote Your Videos

Once you have created and optimized your videos, it’s time to start promoting them. You can promote your videos through social media, email marketing, and paid advertising. Make sure you are targeting your promotions so that they reach the right people.

Final Words

YouTube can be a great way to reach a wide audience with your marketing message. But, surprisingly, only a small amount of small businesses utilize it to market their business.

It is highly important to create compelling content, optimize your videos for search, and promote your videos effectively to reach new customers and grow your small business.


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