Indisputable evidence that search engines are popular, with more than 50 search engines well-known in various parts of the world. In the United States, Google has a market share of 92.03 percent, Bing has 2.48 percent, and Yahoo has 1.5 percent, all of which are among the top search engines.
According to search engine use statistics, a large number of individuals utilize search engines to find information. In fact, Google, one of the most popular search engines, processes 2 trillion searches each year. They are responsible for more than 90 percent of all website traffic. With that being stated, what is the actual number of individuals who make use of these services? Which search engines are the most popular, and why? Let’s find out more about it.
Editor’s Choice: Search Engine Usage Statistics
- Over one billion Individuals use the Google search engine every month
- 85 percent of those who use Bing search engine are from the United States
- YouTube is the second largest search engine with 3 billion searches every month
- 75 percent of people don’t scroll past the initial page of the search engines
- Google accounts for more than 70 percent of all worldwide desktop search traffic this year
- 63 percent of visits on Google search engine from the United States are via mobile
- 68 percent of the online experiences normally start with the search engine
1. Over one billion Individuals use the Google search engine every month
Google chrome web browser maintains this number of users on the desktop. However, as for mobile users, it’s over 400 million per month. This reveals a continuous position of Google in the search.
And it is a search engine used by many businesses and consumers. Mostly when in search of a new brand, service, or product. For this reason, many prioritize it in their search engine optimization strategy.
Moreover, it gives access to a wider audience, and this can result in additional sales, conversions, and traffic.
2. 63 percent of visits on Google search engine from the United States are via mobile
As mobile is becoming more famous around the globe, Google search isn’t an exception. Mobile searches are those conducted by Google on devices such as tablets or smartphones. And since 2013, the searches in the U.S. have risen.
When comparing this to other types of devices, tablets or smartphones have a high possibility of executing local searches. This is while trying to find answers to a certain question that is likely to be locale-based. The searches done through mobile devices are generally done with slightly complicated outcomes in mind.
These consist of fast facts instead of learning the difficult subjects.
3. Approximately 3.5 billion searches are carried out on Google every day
(Internet Live Stats)
Google fetches relevant results faster than Yahoo. When examining the two search engines using queries, they give the final findings faster. Moreover, it’s a much more relevant outcome than AOL.
Google provides lots of websites based on the search duration within a few milliseconds. Furthermore, the first top results do give additional suitable data. Google is also proficient enough at displaying the most appropriate sites at the top of a search list.
4. 75 percent of people don’t scroll past the initial page of the search engines
This implies you will need to ensure that your content appears on the first page to get people’s attention. Besides, one of the greatest ways to boost brand exposure is via content marketing. Your content cannot generate leads not unless the public can easily access it.
And this is where SEO is needed. When you optimize content for search, a lot of people will access it. They’ll also go as far as engaging with your firm. And one way to achieve this is by creating good keywords that people search for regarding the niche you are into.
5. 68 percent of the online experiences normally start with the search engine
It’s not shocking that more people begin online trials with just a search engine. This implies the engines are launch points for close to every web encounter. And it ranges from asking questions you need to googling web names since there is no need of inserting the entire address.
When a brand has an SEO strategy in place, it’s easy to be ahead of the users. This is from the beginning of their online ordeals. With that, they may continue visiting your site.
6. Over 90 percent of the world do use Google Search
(Internet Health Report)
Google functions at an interesting level, it processes more than 3 billion searches daily. And to acquire such numbers to be able to try another search algorithm is costly. Moreover, having them maintain that habit forever is also more expensive.
The only way a change like this can be possible is if a product introduced is ten times more amazing than Google. Though it also seems impossible. The search engine is normally faster than the others at giving results.
It can provide millions of outcomes in just less than a second. This is due to their much better technical infrastructure than the others.
7. 46 percent of all the Google searches are related to something local
(Social Media Today)
This implies that local search engine optimization is very important for lots of businesses. According to reports, more than 80percent of consumers who undertake a local search via their phones either visit or call the store. This happens within a day and it shows that conversions are very high.
Besides, more than fifteen percent of local searches result in purchases. This is more than seven percent of the ones that aren’t local.
8. 85 percent of those who use Bing search engine are from the United States
Currently, Bing controls over thirty percent of the American desktop search market. Close to half of the Americans run a search that’s powered by the engine every month. This doesn’t mean everybody goes to Bing for all their search, however many do use both Google and Bing.
Still, they use other engines too, to perform their tasks. More than fifty million people in the U.S. don’t go for Google and instead depend on the Bing search engine. Since lots of users search over one platform, there are shocking implications for the advertisers.
Tons of searchers are likely to first search on Bing. And thus new advertisers on the engine will always notice 26 percent additional searches on Google.
9. YouTube is the second largest search engine with 3 billion searches every month
(Search Engine Journal)
Youtube is user-friendly and experiences the rising popularity of video content. This is what is making it be in that position. When compared to Ask.com, AOL, Yahoo, and bing, its search volume is much higher.
And because Google owns this search engine, the video content hosted by youtube does rank well enough on it. If you want to get search traffic, you need to create videos related to topics that people search for or talk about. This ranges from commonly asked questions to viral phenomena.
10. Google accounts for more than 70 percent of all worldwide desktop search traffic this year
This is followed by other engines like Baidu, Bing, and Yahoo with all of them having less than fifteen percent. You can only win at SEO if you go by Google’s regulations. Ranking higher on Bing and Yahoo will attract people to your site.
Though firms that rank on Google are likely to get more business. And if you use the Google search console, it will allow you to realize how people nowadays get to you via searches. Therefore, the power of Google cannot be assumed in the search engine category.
If you keep up with its Algorithm changes, it will enable you to remain agile and be able to do modifications if need be.
11. 21 percent of the Google searches get numerous clicks on the results
This arises anytime the users open several tabs when they’re searching or they click on a single result. And then click back and also do the same for a different result.
12. 12.6 percent of all Google clicks go to one of the leading 100 domains
Many have been worried that search engines and search engine optimization is like one who wins and earns all the markets. And Google probably directs the majority of traffic to the top-rated domains. Besides, the actual percentage misrepresents the concern.
Over eighty percent of search clicks that are non-Google properties do go to the domains away from the top a hundred.
Although Google continues to be at the top, other search engines like Youtube, and Bing among others still maintain their relevance. And thus overlooking those engines may seem difficult for businesses. This is regardless of whether they target a niche audience or just a general consumer base.