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How many people use Pinterest in 2022? Let’s dive into Pinterest user stats to find out.

Pinterest has an impressive 433 million monthly active users.

Or, about 15 million daily active users to its platform. 

Last Updated: April 27, 2022 (Q1 2022 Reports)

Quarterly YearlyNumber of users in millions
Q1 2022433
Q4 2021431
Q3 2021444
Q2 2021454
Q1 2021478
Q4 2020459
Q3 2020442
Q2 2020416
Q1 2020367
Q4 2019335
Q3 2019322
Q2 2019300
Q1 2019291
Q4 2018265
Q3 2018251
Q2 2018231
Q1 2018239
Q4 2017216
Q3 2017204
Q2 2017185
Q1 2017175
Q4 2016160
Q3 2016150
Q2 2016135
Q1 2016128

Pinterest reported a 6% decrease in monthly active users from 459 million in February 2021 to 433 million April 2022.


At 60% of female users, Pinterest’s gender divide is narrowing.


Among Pinterest users, 32% are ages 18-29, 34% are ages 30-49 and 38% are ages 50-64.


82% of people use Pinterest on mobile.

people use Pinterest on mobile

Key Pinterest User Stats

  • Pinterest has a huge user base of 433 million monthly active users.
  • 86.2% of Pinterest users also use Instagram according to recent research.
  • 85% of Pinners say that Pinterest helps them plan new projects.
  • According to a recent survey, 1.8% of internet users call Pinterest their favorite social media platform.

Pinterest Daily Active Users

Pinterest Daily Active Users

Pinterest has an average of 15 million daily active users according to data from Pinterest. The site is extremely popular with women, with 60% of users being female. It’s also quite popular with younger adults, with 42% of users being between the ages of 25 and 34. 

Pinterest is a great resource for finding recipes, home décor ideas, fashion inspiration, and much more. The site can be accessed on any device, which makes it convenient for users to pin items from anywhere. Pinterest is also one of the fastest-growing social networks, so its user base is only going to continue to grow in the coming years.

How Many People Use Pinterest Each Month

How Many People Use Pinterest Each Month

According to recent pinterest reports, there are approximately 433 million people using Pinterest each month. This number has been steadily increasing over the past few years, as more and more people discover the unique benefits of this popular social media platform.

Pinterest Age Demographics

AgeShare of respondents
18-2932%
30-4934%
50-6438%
65+18%

Pinterest Gender Demographics

GenderShare of users
Female76.7%
Male15.3%
Unspecified*8%

Pinterest User Growth Stats

Pinterest Users By Country

CountryAudience size in millions
United States86.35
Brazil27
Mexico17.86
Germany15.12
France11
Canada9.27
United Kingdom8.76
Italy8.56
Spain7.04
Netherlands4.36
Poland4.22
Australia4.1
Belgium2.7
Portugal2.03
Romania1.77
Sweden1.71
Greece1.69
Austria1.67
Switzerland1.58
Hungary1.48

How Many People Use Pinterest On The Computer

How Many People Use Pinterest On The Computer

According to a recent study, 18% of all Pinterest users use Pinterest on the computer. This makes Pinterest the tenth most popular website in the US, and one of the most popular social networking sites internationally.

Why Do People Use Pinterest

1. People use Pinterest to discover new ideas, products and services.

People use Pinterest for a variety of reasons. Some people use it to find recipes and crafts, while others think of it as a virtual scrapbook where they can collect inspiration for their own businesses or personal lives.

2. Pinterest is a decision-making tool.

Pinterest is a place where people go when they need to decide what to do or buy. It’s not just an image-based social media platform; it is a decision-making tool. You can use Pinterest to explore ideas, then make a decision on which one you want to take action on. People are looking for answers when they come to Pinterest, and that’s exactly what they find here: inspiration and guidance!

3. It’s where people turn for advice and inspiration for every aspect of life – from style to home decor to wedding planning.

Pinterest is the place where people turn for advice and inspiration for every aspect of life—from style to home decor to wedding planning. As it has grown, Pinterest has become a decision-making tool. People use it as a way to plan their lives: what they want their house or apartment to look like; how they want their wedding day or reception hall decorated; even what they want to wear in 2022 (and maybe even later). 

Final Thoughts

In the last year, Pinterest has really exploded its user base. They have an incredible reach through their mobile app and social networking sites, proving themselves to be a must-have marketing tool for businesses looking to expand their reach. 

However according to the Pinterest Q1 report, it has lost monthly active visitors and loss of market share to other social media platforms such as Instagram and Facebook. But it has increase in revenue. 

But it is coming back pretty well as it has again 2 million more monthly visitors than last earning call.

FAQs

Source

1. https://s23.q4cdn.com/958601754/files/doc_financials/2022/q1/Q1-22-PressRelease.pdf

2.https://business.pinterest.com/blog/pinterest-presents-a-new-vision-for-the-future/

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