A quick glimpse at the numbers – over 46% of all Google searches seek local information, and 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours. 

These local SEO statistics clearly reveal the immense potential and vital role of local SEO. As per the insights of industry expert Julian Goldie, “local SEO is essential for small businesses to compete in today’s digital landscape.”

So, stay tuned as I will go deeper into local SEO statistics to gain deeper insight into local SEO effectiveness and how it can help your business succeed.

Local SEO Statistics: Key Findings

  • 46% of Google searches have local intent.
  • 98% of consumers used the internet to learn about local businesses in 2022.
  • “Near me” or “close by” searches increased by over 900% in two years.
  • 50% of “near me” searches lead to store visits.
  • 72% of consumers who did a local search went to a store within five miles. 
  • 88% of mobile local business searches result in a call or visit within 24 hours.
  • 78% of location-based mobile searches lead to an offline purchase. 
  • 40% of local SEO campaigns yield 500% or more ROI.
  • Google was used to evaluate local businesses by 87% of consumers in 2022.
  • 42% of local searches click the Google Map Pack.
  • 45% of businesses get requests for appointments through the GMB.
  • The average local business receives 1,260 views per month

Sources: (Local Search conference at GoogleHQ, BrightLocal’s, Chatmeter, Search Engine Watch, Social Media Today, Nectafy, Search Engine Land, LocaliQ, BrightLocal, Backlinko, Publer, Brightlocal.)

#1. What percentage of searches are local?

What percentage of searches are local

Source: Local Search conference at GoogleHQ

Significance of the Data: Very High.

Mentioned by: Local Search conference at GoogleHQ, LinkedIn, HubSpot, Safari Digital, Think With Google, On The Map, WebFX, Backlinko, 99 firms and more. 

What does the data SuggestJustification
Strengthen Local SEO Strategy46% local intent searches necessitate a refined local SEO approach to increase visibility.
Prioritize Location-Based AdvertisingGiven high local interest, geographically targeted ads can generate higher engagement.
Develop Locally Relevant ContentAligning content with local context may significantly enhance customer appeal and engagement.
Optimize Google My Business ProfileA well-managed profile can capitalize on local search trends, increasing business visibility.

#2. How many consumers use the internet to find local businesses?

How many consumers use the internet to find local businesses?

Source: BrightLocal’s

Significance of the Data: Very High.

Mentioned By: BrightLocal’s, Madison Marketing Grou, On The Map Marketing, Oberlo, Luisa Zhou, Exploding Topics, WPForms and more.

What does the data SuggestJustification
Digital Presence StrengtheningWith 98% of consumers online, businesses need to optimize their online presence for greater visibility.
Local SEO FocusLeveraging Local SEO will direct consumers’ online searches towards the business, increasing foot traffic.
Content OptimizationInformative, quality online content is crucial; it can directly influence consumers’ purchasing decisions.
Interactive Online ToolsTools like business locators and chatbots cater to consumers’ need for convenience and quick information.

#3. The Power of Proximity: ‘Near Me’ Search Queries Surge by Over 900% in Two Years

The Power of Proximity: ‘Near Me’ Search Queries Surge by Over 900% in Two Years

Source: Chatmeter

Significance of the Data: Very High.

Mentioned By: Chatmeter, LinkedIn, HubSpot, Graffiti9, Pure Visibility, Pharmacy Mentor, Rock Content, GorillaDesk, Arcminute Marketing, Digital Stirling and more.

What does the data SuggestJustification
Local SEO OptimizationIncreased “near me” searches require prioritizing local SEO tactics to enhance visibility.
Mobile OptimizationGiven these searches are typically mobile, ensuring a mobile-friendly interface is critical.
Geotargeted AdvertisingThe surge suggests an opportunity for targeted local advertising to reach potential customers.
Tailored Local ContentSuch dramatic growth underscores the need for content specifically designed for local audiences.

#4.‘Near Me’ Searches Drive Over 50% of Users to Physical Stores: The Potential of Local SEO

‘Near Me’ Searches Drive Over 50% of Users to Physical Stores: The Potential of Local SEO

Source: Search Engine Watch

Significance of the Data: Very High

Mentioned By: Search Engine Watch, Search Engine Land, HubSpot, Safari Digital, Think With Google, Elite Online Media and more.

What does the data SuggestJustification
Enhanced Local SEO StrategyOver half ‘near me’ searches drive physical store visits, necessitating a robust local SEO strategy.
Prioritize Store Visibility OnlineEnsuring store visibility online could significantly increase foot traffic given the high conversion rates.
Integrate Online-Offline ExperienceOverlapping online searches and physical visits indicate the need for a seamless online-to-offline customer experience.
Optimize Mobile-Friendly Interface‘Near me’ searches often occur on mobile, implying the importance of a user-friendly mobile web presence.

Significance of the Data: Very High.

Mentioned By: HubSpot, Graffiti9, Forbes, Brickwork Software, LinkedIn, Precise Creative, Social Media Today, Sagapixel and more.

What does the data SuggestJustification
Localized SEO StrategyEnhancing local SEO increases visibility for 72% of consumers performing local searches, driving store visits.
Hyperlocal AdvertisingHyperlocal ads target the 72% of consumers visiting nearby stores post-search, boosting sales potential.
Geo-targeted PromotionsOffering geo-specific promotions leverages local search behavior, driving immediate store visits.
Store Locator OptimizationOptimizing store locators caters to the 72% of consumers likely to visit nearby stores post-search.

#6. Local Businesses Hit Jackpot: 88% of Mobile Searches Result in Calls or Visits within 24 Hours

Significance of the Data: Very High.

Mentioned By: Nectafy, Social Media Today, HubSpot, Graffiti9, LinkedIn, Finances Online, Forbes and more.

What does the data SuggestJustification
Optimize for Mobile Search88% of local searches result in action within 24 hours; ensuring mobile-friendly interface will facilitate this conversion.
Prioritize Local SEOHigh local search stats emphasize the need for effective local SEO strategies for better visibility.
Invest in Click-to-Call FunctionalityGiven the high call rate, easy click-to-call functions can significantly boost customer-business interaction.
Ensure Fast Response TimesQuick interaction post-search is critical; efficient customer service can help secure potential conversions.

#7. Local Mobile Searches Yield Offline Purchases: 78% Conversion Rate Discovered

78% of location-based mobile searches result in an offline purchase

Source: Search Engine Land

Significance of the Data: High.

Mentioned By: Search Engine Land, Safari Digital, Graffiti9, HubSpot, Sagapixel, Incrementors, Media Genesis, Think Juice, LinkedIn and more.

What does the data SuggestJustification
Optimize for Local SEO78% of location-based searches lead to purchases; strong local SEO ensures visibility to these potential customers.
Prioritize Mobile CompatibilityAs these searches are mobile-based, optimal mobile site design is imperative for higher customer conversion.
Invest in Location-Based AdsThe high purchase rate suggests efficient ROI; investing in location-based ads targets this buying propensity.
Enhance Offline Store ExperienceGiven offline purchases follow these searches, a superior in-store experience is key to close the sale.

#8. Exceptional ROI: 40% of Local SEO Campaigns Deliver 500% or More

Significance of the Data: High.

Mentioned By: LocaliQ, Financesonline, LawRank, NoxRank, Incrementors, Visual Objects, WebFX, LinkedIn, HubSpot and more.

What does the data SuggestJustification
Prioritize Local SEO CampaignsHigh ROI (500%+) from local SEO indicates an effective tool for driving business profitability.
Optimize Business ListingA comprehensive listing can boost visibility and ROI, as 40% of local SEO campaigns are successful.
3. Invest in Local ContentSuccessful local SEO involves relevancy; localized content could attract more engagement and return.
4. Monitor and Adapt SEO StrategiesGiven high ROI potential, tracking progress and adapting as needed can optimize outcomes.

#9. Google: The Go-to Source for 87% of Consumers to Assess Local Businesses in 2022

Significance of the Data: High.

Mentioned By: BrightLocal, Shout About Us, On The Map, SearchLab Digital, Street Fight Mag, Woosuite, Widewail and more.

What does the data SuggestJustification
Invest in Search Engine OptimizationGoogle is primary consumer touchpoint. SEO enhances visibility, reach.
Localize and Personalize ContentConsumers search local businesses online. Local, personalized marketing resonates more.
Optimize for Mobile PlatformsHigh Google usage suggests probable mobile search. Mobile-optimized interfaces enhance user experience.
Leverage Google My BusinessConsumers rely on Google for business evaluations. An optimized GMB profile boosts reputation, visibility.

#10. Google Map Pack Gains Traction: 42% of Local Searches Result in Clicks

42% of local searches involve clicks on the Google Map Pack

Source: Backlinko

Significance of the Data: Medium.

Mentioned By: Backlinko, New Reach Marketing, Incrementors, Martech Zone, On The Map, Search Engine Journal, LinkedIn, SE Ranking, Reddit and more.

What does the data SuggestJustification
Local SEO Optimization42% of local searches result in clicks on the Google Map Pack, necessitating a solid Local SEO strategy.
Google My Business ListingBusinesses not listed on Google My Business miss out on the 42% of searches clicking on the Google Map Pack.
Accurate Business InformationEnsuring up-to-date business info increases chances of being included in the 42% Google Map Pack clicks.
User Review ManagementThe influence of user reviews on local searchers implies the importance of managing and responding to them.

#11. Google My Business Fuels Appointment Bookings: 45% Companies Register Requests

Significance of the Data: Medium.

Mentioned By: Publer, AiiMS, AONE SEO Service, Local Visibility System, Kenect, Digital Shift Media, Grade Us and more.

What does the data SuggestJustification
Invest in Google My Business optimization45% of companies receiving appointment requests via GMB reveals its vital role in customer interaction.
Prioritize online appointment schedulingGiven the statistic, consumers increasingly prefer digital methods for arranging services.
Enhance visibility with local SEO strategiesGMB prominence suggests a key role for local SEO in boosting brand awareness and customer engagement.
Develop responsive customer service on GMBConsumers are actively reaching out via GMB, indicating the need for prompt, effective responses.

#12. Local Businesses Thrive Online: Average Monthly Views Stand at 1,260

Significance of the Data: Low.

Mentioned By: Publer, Brightlocal, Word Stream, Adtrak, Wide Wail, Marshmallow Marketing, Ascend Business Growth, LinkedIn and more.

What does the data SuggestJustification
Enhance online presenceAverage 1,260 monthly views means local businesses need robust online visibility to capture interest.
Optimize local SEOGiven the high views, proper local SEO will improve search ranking, increasing visibility and sales.
Update business information regularlyConsistent online views require accurate, up-to-date business information to foster trust.
Invest in online advertisingWith significant monthly views, online ads can maximize exposure and drive customer engagement.

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