Let’s start by reviewing some of the key local search statistics.
Local Search Statistics and Facts
- 46% of all searches on Google are for local businesses, and 93% of Google searches for nearby businesses include the Local 3-Pack.
- The 3-Pack results get 44 percent of actual clicks on a results page.
- 68% of online searchers prefer to click on the local 3-pack, 27% prefer organic results, and 10% trust paid search results.
- The number of searches for “near me” has increased by 500% in recent years.
- In the US, estimates of 18-27 Billion local searches happen monthly in Google.
- 82% of consumers turn to local search engines when looking for local products and services, and 29% do so at least once a week.
- Roughly 97% of people who use online search, look for local businesses.
- The popularity of the “near me” search has increased by 900% in the past two years (2015-2017).
- 88% of mobile searches lead to visits to a store, a phone call, or a purchase within a week. 
- 72% of smartphone users who search for something nearby visit a store within five miles.
- 46% of users use voice search mainly while they are in their car.
If you are planning on doing local search marketing for your small business, or even if you just want to know what the competition is doing in the local search space, then this post is going to break down the local search statistics and numbers that are available.
Local Search Marketing Statistics
- 80% of local searches result in leads, sales, visits, or desired actions.
- New customers are 50% more likely to visit a store within a day of making a local search.
- 28% of people who searched for local services on the internet went on to purchase a product or service.
- 97% of consumers say that they check a business online presence before deciding whether or not to visit.
- 56% of action on GBP listings result in visits to the business website.
- 60% of consumers are calling businesses directly from search results on Google using “Click to Call” features.
Importance of Local SEO
These are some of importance factor that drive business to rank high in google local search result.
Local SEO Helps You Gain Quality Traffic.
Because local SEO targets the potential customers based on the location, it is easier to target those who are actually looking for your services or products. For example, if you have a bakery in San Jose and if someone is searching for “bakery in San Jose”, you will be shown to that customer. So, there is more probability of him clicking your organic search listing as opposed to a random person searching for “bakery” because he may not even be interested in bakery at all!
Google favors local seo
Google’s algorithm favors businesses with a local presence. You’ll gain more clicks and consumers if you can improve your ranking in the search results. Your local SEO campaign will also help you stand out from national or worldwide competition. And it raises brand recognition. Every day, customers who search for [your business type] near me are more likely to see your name.
Another advantage of local SEO is that the leads generated are highly likely to convert. Because the user searching for your business is looking for what you sell locally, they are more likely to buy from you than from someone farther away.
Finally, if your firm has many locations, make sure each one is appropriately marketed so consumers can discover them easily when using Google Maps or other apps. However, while map marketing isn’t strictly classic SEO, it is a crucial component of any great digital marketing effort.
Local SEO helps local customers find you first
When people search for a nearby business on Google, they’ll see your business listing front and center. That’s because local SEO makes it easy for customers to find you first, ahead of your competitors. But how does this happen? How do you get in front of people searching for your business?
Google scores each business based on the accuracy of their Name, Address and Phone Number (NAP) across all online directories. This is where Local SEO comes in – we ensure that your NAP is consistent across all online directories to increase trust with search engines so you can be found.
Local SEO can help your business stand out in the search results.
Here is how you can do it:
- Take advantage of Google My Business and local reviews.
- Provide valuable information on your website.
- Use a local domain extension.
- Optimize your website for mobile.
- Use local schema markup to improve direct searches.
- Improve your website’s speed and loading time
Local SEO helps build brand awareness.
Local SEO is crucial for local businesses. To put it simply, local SEO is the process of optimizing your website for customers in your local area. Local SEO can help you to be found online by customers in your area who are looking for products or services you provide. Local business searches have a very high conversion rate because the searcher has a commercial intent, so if you’re not investing in local SEO – or any kind of search engine optimization (SEO) – then you are losing out on potential new business.
Leads from local SEO are more likely to convert.
A study by Google shows that customers who find information online about a local business are more likely to buy from that business than customers who don’t. The study also shows that local searchers are more likely to leave reviews, share your business on social media, and revisit your website in the future.
Local SEO can help improve your ranking in map searches.
Map results are one of the most important components of local SEO. When a user enters a search that includes a geographical modifier, Google displays “local” business listings above the organic results. You can see this in action when you search for something like “Dentist in San Diego.” The first two to four results show local businesses with their address and phone number listed below their title tag.
The number one ranking position for a keyword related to your business will almost always get more clicks than any other position on the page – including those above the fold or in local packs or maps. So if you want people to find you, claiming those top spots is essential.
One way to improve your map rankings is by optimizing your Google My Business account (GMB). Get started by making sure that all of the information listed on that page is correct and up-to-date, then take advantage of GMB features like adding images, requesting reviews and posting specials/updates directly to your listing via Google Posts.[](https://searchengineland.com/fundamentals-of-a-great-google-my-business-page-269907)
Local SEO is an investment that can last for years to come.
Local SEO is an investment that can last for years to come and it’s important to keep that in mind.
Local businesses often have a defined target audience within a specific distance, which makes local SEO so important. If you are running a local business, it is not a one-time activity. Local SEO is an on-going process and should be done continuously for the best results.
Local SEO brings in customers who are actively looking for the products or services your business offers, which makes it more cost-effective than other forms of marketing like TV ads or billboards as well as PPC (pay per click) ads where companies pay every time their ad gets clicked on by users. It’s also worth noting that unlike traditional advertising methods like billboards or newspapers, there isn’t much competition when it comes to search engine optimization since there aren’t many companies using this strategy yet.
Local SEO can Boost Your Revenue
So apart from giving you a higher ranking on SERPs, you will also be able to attract more potential customers and possibly even increase your revenue.
Local SEO is important for the growth of any business because it allows businesses to capitalize on the demand generated from geographic searches. It increases visibility of your business by driving your website to the top of local listings. If you have not started using local SEO tactics in your marketing strategy, then you are missing out on a significant number of opportunities.