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As a business, it is important to keep up with the latest trends. And one of the most popular social media platforms right now is Instagram. With over 700 million active users, it’s a great place to market your product or service. 

 But what are the statistics? How can you use them to improve your marketing strategy? Keep reading to find out top Instagram statistics for businesses!

Editor Choice: Instagram Statistics For Business

  • 90% of Instagram users follow a business (Instagram Business)
  • 200+ million business are on Instagram ( Instagram Business)
  • An estimated 71% of U.S businesses claim to use Instagram for Business (Mention)
  • 200 million+ Instagrammers visit at least one business profile daily (Instagram)
  • The average Instagram business account posts once per day (Hootsuite)
  • Instagram business accounts see an average 1.46% monthly followers growth

1. 90% of Instagram users follow a business

of Instagram users follow a business

These findings bring us full circle back to what we said about social media being beneficial for businesses. We now see that engagement with a business on Instagram works hand in hand with following them, as 10% of digital buyers also follow a business or brand on Instagram. 

In other words, it’s not enough to just post an occasional photo—you need to respond to comments and be active when people are using the platform in order to be successful.

(Instagram Business )

2. 200+ million business are on instagram

million business are on instagram

Instagram, who has 200+ million active business profiles, has made huge strides in enabling businesses to use the platform to boost their brand recognition, get found by more customers, and ultimately generate more sales. So tap into all of these and enjoy the benefits, there really is no better time than now to do it!

(Instagram Business )

3. An estimated 71% of U.S businesses claim to use Instagram for Business

of U.S businesses claim to use Instagram for Business

If you’re a business hoping to maximize your social media presence, Instagram can be one of your best tools. 

It has a growing user base, but it isn’t as competitive as other social platforms. That makes it ideal for businesses looking to make an impression among a new audience while avoiding competitive pressure. 

It also gives you the chance to form meaningful relationships with users that could translate into sales later on. Clearly, the pros outweigh the cons when it comes to Instagram for business.

(Mention )

4. 200 million+ Instagrammers visit at least one business profile daily

million+ Instagrammers visit at least one business profile daily

It’s clear that businesses are starting to realize the potential of Instagram for marketing. With the rise in popularity of smartphones, it’s only natural that businesses want to make sure they’re using Instagram to its fullest potential.

Overall, our findings show that 93% of businesses are active on Instagram, but only 39% of businesses use paid advertising. This leaves a large opportunity for businesses to connect with their target audience through organic engagement on the platform.

( Instagram)

5. The average Instagram business account posts once per day

The average Instagram business account posts

There’s a lot of debate about just how often you should post on Instagram, but one thing everyone agrees on is that no one wants to see your posts more than once per day. 

In fact, most people say that it’s best to keep your posts at least several hours apart to space them out.

(Hootsuite )

6. Instagram business accounts see an average 1.46% monthly followers growth

Instagram appears to be an effective platform for businesses looking to build their following and potentially drive sales. 

Organizations such as restaurants, clothing companies and retailers have seen average monthly follower growth of 0.17%, 0.19% and 1.89%, respectively. 

Meanwhile, sports teams, non-profits and government-related organizations have seen gains in the low double digits — 10.57%, 12.34% and 11.77%, respectively — with a few even surpassing 20%.

7.The average business account posts 13.1 stories each month

The average business account posts 13.1 stories each month! That’s nothing to sneeze at and shows how important it is to be engaged on social media, day in and day out. 

This statistic is also a great starting place for measuring engagement levels on your own business page. 

If you’re seeing less than 10 monthly posts from you or your employees, it might be time to start brainstorming some ideas to boost that number up.

(We are Social )

8.80% of Instagrammers are Engaging with Businesses

Given that the average Instagram user spends 26 minutes per day on the platform, this is a significant opportunity for businesses. 

According to social media analytics resource Simply Measured, 80% of Instagrammers are engaging with brands and businesses via images, increasing the chances that users not only look at your posts, but also like and comment on them. 

These engagement rates are higher than for any other photo-sharing site, wherein only 22% of Snapchat users and 50% of Twitter users are engaging with brand content. 

It’s true that Facebook boasts the highest engagement of all the popular platforms–70% average likes, comments, and shares per post–but many businesses have determined that it is too saturated to provide tangible returns. This is where Instagram comes in.

 Although it is owned by Facebook, it has been successfully carved out as its own entity with over 300 million active users. 

This makes it an attractive option for business marketing – especially in comparison to other platforms such as Twitter and Google+, which each have under 200 million active users.

(Instagram )

9.54% of Millennials Bought Products after Seeing Them on Instagram

These statistics make it clear that brands must engage with their customers on social media, and for Millennials this has to start with Instagram. 

Now, it’s not as easy as posting once or twice a day; brands must understand their audience and craft a cohesive, ongoing content strategy if they want to see results. 

Unfortunately, many brands have yet to realize the potential of Instagram in marketing efforts.

There is still time, however; Millennials tend to take longer to make purchases than older demographics, so there’s plenty of time to get your business heading in the right direction.

(Thedrum)

10.1/3 of the most viewed stories are from businesses

Generally, the stories that get the most hits are informational ones – tips, tricks, and things like that. Businesses don’t always seem to translate very well when it comes to visual storytelling.

But as soon as businesses start thinking of BuzzSumo as a source for sharing information about their industry, or expertise about technical skills, I think we will see an increase in the number of shares their articles get.

(EmbedSocial)

11.The best time to post on Instagram is 8 AM – 12 PM PST

The best time to post depends on the context of your business. With so many users on Instagram, finding the best time to post can be tricky. 

However, our analysis shows posting in the morning (8 AM – 12 PM PST) is optimal for building and engaging your followers, especially if you’re targeting consumers.

(Hootsuite )

12.130 millions users view shoppable posts

You might be surprised at just how much growth an Instagram account could experience by adding the right tags to your posts and making them shoppable. Businesses should leverage this app-specific feature to increase their following and gain more exposure.

(Instagram Business )

13.4 million businesses use Instagram story ads

Facebook is no longer the only social media platform where you can promote your business’ products. Using an Instagram story ad feature, you can create 15-second video ads, similar to Snapchat. 

Instagram story ads make for an exceptionally cost-effective way to drive engagement and conversions. Small businesses can expect to achieve results similar to those of larger brands, with relatively little effort and at a fraction of the cost.

(Instagram Business)

Final Thought

Instagram is a powerful tool for companies looking to build their brand and drive leads and conversions. They have really simplified their tools to help you run a successful instagram profile that adheres to all the basics of Instagram. 

If you need a little more guidance or support in your Instagram journey, I highly recommend Hootsuite for Business. Although not free for everyone, it has an amazing dashboard that makes managing your instagram and facebook accounts easy!

FAQs

How effective is Instagram for businesses?

Instagram is a powerful marketing tool for business owners. It can be used to create high-quality content that will engage and inform followers, as well as build credibility and trust. Furthermore, it’s possible to use Instagram to drive traffic to your website or blog, through posts with links or call-to-action buttons that direct people there.

There are also specific features on Instagram which allow you target niche markets more precisely than on other social media platforms – such as location targeting within certain geographies or interests by using hashtags #londonbusinesses for example. With these tools at hand it seems like an ideal way of advertising your products/services online! 

Is Instagram the best social media for business?

Yes. Instagram is a very good social media for business because it has the most engaged users of all social media platforms, and its visual nature makes it an effective way to build brand awareness.

Instagram’s popularity is skyrocketing among businesses of all types, with some estimates putting engagement rates on photo-centric sites like Instagram at up to 10 times higher than other forms of social media such as Facebook or Twitter. This comes from both consumers’ affinity for images in general—according to Statista, over 80% of people prefer looking at photos over reading text content when browsing online—as well as the specific benefits that come with using this type of platform: namely, the ability to create authentic connections between your company and potential customers.

Source 

Instagram

Instagram Business

Hootsuite

Mention

Instagram

Wearesocial

TheDrum

EmbedSocial

Hootsuite

Instagram Business

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