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According to date from Instagram, Instagram now has over 500 million active users. This makes it a powerful platform for businesses to reach their target markets.

When it comes to using Instagram for business, it is important to understand the different ways you can reach your target market.

Let’s take a closer look at the statistics around Instagram daily active users as well as how businesses may leverage Instagram to expand their consumer base and increase revenue. Continue reading this article if you are interested in growing your company through the use of Instagram.

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Instagram Monthly Active Users 2022

Instagram now has over 2 billion monthly active users, according to a report from CNBC. This is up from 1 billion monthly active users in September 2017.

The company says that over half of its users visit the site every day. Instagram is one of the most popular social media platforms in the world. It is especially popular with young people. The platform allows users to share photos and videos.

It also has a strong focus on visual content. This has made it a popular platform for businesses and celebrities to promote their products and brands. Instagram is owned by Facebook.

Instagram Demographics

AgePercentage of users
13-178.9%
18-2430.2%
25-3431.7%
35-4415.8%
45-547.8%
55-643.7%
65+2.1%
Source: Digital 2022: April Global Statshot Report by Instagram; DataReportal

10 Reasons Why Instagram Is Important For Your Business

If you’re a business owner and you’re not on Instagram, you’re missing out. Big time. With over 1 billion monthly active users, Instagram is one of the most popular social media platforms out there. And it’s only going to continue to grow. 

So why should your business be on Instagram? Here are 10 reasons: 

1. Reach a large audience 

With over 1 billion monthly active users, Instagram gives you access to a huge potential customer base. No matter what your product or service is, there’s an audience for it on Instagram. 

2. Increase brand awareness 

When you post frequently and use relevant hashtags, you’ll increase your chances of being seen by people who don’t already know about your brand. The more people see your name and your content, the more likely they are to become customers. 

3. Boost website traffic 

According to Smartinsight, 75% of users take action, such as visiting a website, after looking at an Instagram post from a business. You can include links to your website in your Instagram bio and in your Stories, which can help drive traffic to your site. The more people who visit your website, the greater the chance that they’ll make a purchase. 

4. Generate leads 

By including a CTA (call-to-action) in your posts and Stories, you can generate leads that you can then convert into customers. For example, if you’re a real estate agent, you could post photos of properties with a CTA to contact you for more information.  

5. Enhance customer relationships 

Instagram provides an opportunity for you to connect with your customers on a more personal level. By responding to comments and DMs, you can build strong relationships with your customers that will keep them coming back for more. 

6. Get valuable insights about your audience 

Instagram Insights gives you valuable information about who’s viewing your content and how they’re interacting with it. This information can help you better understand what type of content resonates with your audience so that you can produce more of it in the future. 

7. Grow email list subscribers 

You can use lead forms or landing pages to grow your email list by offering something valuable in exchange for an email address (e.g., a discount code or an e-book). Once someone subscribes to your email list, you have the opportunity to nurture those leads until they’re ready to buy from you. 

8. Increase sales  

Because Instagram provides opportunities for increased brand awareness, website traffic, lead generation, and customer relationships, it also leads to increased sales for businesses that use it effectively.

The average order value for an eCommerce order placed through Instagram is $65. If you’re not on Instagram yet, what are you waiting for? Your competition is probably already there!    

9. Drive in-store sales  

If you have a brick-and-mortar store, Instagram can help increase foot traffic and in-store sales by featuring photos and videos of products available in-store and using CTAs such as “Come in today and mention this post for 20% off!”

10. It’s cost-effective  

Finally, one of the best things about using Instagram for business is that it’s relatively inexpensive compared to other marketing channels like TV or print advertising—and its reach is often much greater!

You can get started on Instagram for free today simply by creating an account and posting some great content. So what are you waiting for? Register for an account now and start growing your business on Instagram! 

Final Words 

As a business owner, it’s important to be where your customers are—and these days, that means being on Instagram.

With over 1 billion monthly active users worldwide, Instagram provides ample opportunities for businesses of all sizes to increase brand awareness, drive website traffic, generate leads, enhance customer relationships, get insights about their audience, grow their email list subscribers, and increase sales—all at a relatively low cost compared to other marketing channels!

So as millions of businesses already reaping the benefits of being on Instagram, you and your business should too!

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