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When it comes to advertising, Facebook is a powerful advertising tool for small businesses. In fact, there are over 200 million small businesses on Facebook.

But, how many small businesses advertise on Facebook?

Approximately, over 9.1 million small businesses use Facebook advertising to promote their business according to our analysis from  FindStack, WorldBank, Facebook, Oberlo, Statista, Eurostat, OECD, World Bank, Statistisches Bundesamt, US Census Bureau and Fool.

How Many Small Businesses Advertise On Facebook

Let’s analyze deeper into why is this platform so popular among small business owners and how to grow your small business with Facebook.

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How Many Small Businesses Use Facebook Ads

At last count, over 9.1 million small businesses were using Facebook Ads to reach their customers according to our analysis. That’s a pretty staggering number, and it goes to show just how powerful Facebook Ads can be for small businesses looking to grow their brands and increase revenues.

How Many Small Businesses Advertise On Facebook

One of the best things about Facebook Ads is that they’re so versatile. You can target your ads to specific demographics, interests, and even locations, making it easy to find the right audience for your business.

And with ad formats like Sponsored Posts and Video Views, you can create ads that really capture your brand’s personality and engage your audience in a way that traditional advertising never could.

So if you’re looking to reach more customers online, Facebook Ads is definitely a platform you should be considering.

Does Facebook Advertising Work For Small Businesses?

The effectiveness of Facebook advertising will vary depending on the industry, the target audience, and other factors. However, recent studies have shown that small businesses can see significant returns on investment from Facebook advertising.

How Do Small Businesses Use Facebook?

Facebook has over 2.6 billion monthly active users. That’s a lot of people! And a lot of potential customers for your small business. So it’s no wonder that small businesses are using Facebook to reach new audiences and grow their businesses.

But how do small businesses use Facebook? Let’s take a look.

There are a few different ways that small businesses use Facebook to reach new customers and grow their business. 

The first way is by creating a Facebook Page. This is a free way to create a professional presence on Facebook where people can learn about your business, see your products or services, and contact you with any questions they may have. You can also use your Facebook Page to post updates about your business, special offers, or events that you’re hosting. 

The second way is by running ads on Facebook. This is a paid option, but it allows you to specifically target the people who are most likely to be interested in what you have to offer. For example, you can target people who live in your city, who are in your target demographic, or who have expressed interest in similar products or services in the past. 

The third way is by using Facebook Groups. This is a great way to build relationships with potential customers and create a community around your business. You can use groups to answer customer questions, give sneak peeks of new products or services, and get feedback from your target audience. 

How Much Should A Small Business Spend On Facebook Advertising?

The percentage of business revenue that should be spent on Facebook advertising depends on a number of factors, including the size and age of the business, the industry, and how well Facebook ads are performing compared to other channels.

Generally, businesses should allocate around 5% to 12% of their total revenue to Facebook advertising. However, if results aren’t as strong as expected or other marketing channels are proving more effective, it may be necessary to allocate more or less money to Facebook ads.

How Can I Grow My Small Business On Facebook?

Facebook is a powerful tool that can be used to reach new customers and grow your small business. With over 2 billion active users, Facebook offers small businesses a large potential customer base. To take advantage of this, you need to know how to use Facebook effectively. 

Follow these tips to grow your small business on Facebook:

Create a Page, Not a Profile

The first step is to create a Facebook Page for your business, not a personal profile. A Page is designed for businesses and organizations, and it offers features that are not available on personal profiles. For example, Pages allow you to run ads, boost posts, and see insights about how your content is performing. It’s also important to note that you cannot run ads from a personal profile. 

Post Relevant and Engaging Content

Once you have created your Page, it’s important to start posting relevant and engaging content. This could include blog posts, photos, videos, or anything else that would be of interest to your target audience. In order to get the most engagement possible, it’s important to post regularly and mix up the types of content you post. 

Boost Your Posts

Boosting your posts is a great way to reach more people with your content. When you boost a post, you are essentially paying to have your post shown in the News Feeds of people who are not already following your Page. This is a great way to increase the reach of your content and promote your business to new potential customers. 

Final Words

Facebook is a powerful tool that can be used by small businesses to reach new customers and grow their business. We looked at how small businesses can use Facebook effectively given the current state of the platform.

We discussed strategies like creating engaging content, using paid ads wisely, and building relationships with customers through groups and events. It’s more important than ever for SMBs to focus on these strategies if they want to stay competitive online. How have you seen your small business grow on Facebook? Let us know in the comments below!

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