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Google Ads is one of the most expensive  online advertising options on the market without a doubt. CPC is so expensive that it can run up to $100 per click, depending on certain factors. 

Google Ads is still the dominant platform when it comes to PPC advertising, but that doesn’t mean it’s the only advertising network out there. 

In fact, there’s a growing number of Google ads alternative advertising networks – and some are even more affordable than Google! 

Here are the best Google ads alternatives to help you switch today.

Best Google Ads Alternatives

Best Google Ads Alternatives 2022 in a Glance

Bing Advertising Network (part of Microsoft Advertisement Platform)

Bing ads has been taking a lot of people by surprise. People are switching to Bing Ads in droves and they’re loving it. There are quite a few reasons why that is. Bing ads offers many features that Google ads doesn’t.

First off, the interface is user-friendly and the new Bing Product Ads look great on any site. Also, it’s free to start and offers an auction-based system for your campaigns. Besides that, it will only cost as low as $0.025 per click for small businesses.

After reviewing the top Google ads alternatives out there I decided to recommend bing ads because it is part of the large network of Microsoft advertising platforms.


If you are (or someone you know) a digital, marketing or ecommerce professional? Or, maybe you run an e-commerce business and are looking for a new way to market thier business. Then, Adroll can be a good choice because it has more than 500 premium networks and more than 3,000 of the world’s most cutting-edge brands use it to boost sales.

Whether you run a big business or a small one, AdRoll can help you make more money by connecting you to your target audience and making sure your customers see your ads on the right side of the news feed.

Using AdRoll can help you find more customers, build profitable relationships with them, keep an eye on what they like, and keep them as happy customers.

It is a full-stack SaaS platform that makes it easy to run targeted and measurable online marketing campaigns from a single platform, from a single dashboard.

It’s easy to use, powerful, and cheap. If you already use Facebook and Instagram and other tools you trust, you can use them even more with our new ad-tech to reach more people.

Try AdRoll today for free.

Twitter Ads

Twitter offers a wide variety of targeting options, allowing you to target by location, interests, device usage, and more. This makes it easy for you to find potential leads and customers.

In addition to that, Twitter Ads provide a lot of versatility for your campaign. You can advertise a website, tweet or profile in the form of:

  • Conversational ads: These are similar to the Tweets that you see from other users but are labeled “Promoted” in order to indicate they are an advertisement.
  • Tweet engagement campaigns: These ads allow you to promote any existing tweet in your account with an image or video attached.
  • Website clicks/conversions campaigns: These ads allow you to drive traffic to your website directly from a Tweet that has been promoted through Twitter Ads.

Amazon Ads

Have you already heard about Amazon Ads?

Amazon Ads was launched in late 2015, and it’s the easiest way to advertise on Amazon. It gives you the chance to reach millions of new customers.

With Amazon Ads, you can reach more than 310 million people who use these apps and websites every month. These apps and websites include Audible, IMDb, Goodreads, Twitch, and Zappos.

When you use this tool, you won’t have to guess which keywords are most important to your business. One of the world’s biggest online stores has just made it 100 times easier to get your business to show up on the site.

To connect your brand to millions of people who are shopping and browsing on Amazon, you can use Amazon’s self-service display ad platform.

Here, you can learn how to advertise on Amazon.

LinkedIn Ads

LinkedIn Ads are another great option for B2B advertising. LinkedIn is not as popular as Facebook or Google, but it has a much higher engagement rate than Facebook and Google. LinkedIn ads allow you to target decision makers at companies, so if you sell to businesses it’s a good platform to consider.

LinkedIn ads can be more expensive than advertising on other platforms, but the quality of traffic you receive is high and the cost per action will likely be lower. I typically only recommend LinkedIn ads for businesses that sell products or services that cost more than $500 dollars.

One drawback of LinkedIn is there aren’t many targeting options available, so some use cases might not work well with this platform. For example, if your customers are small businesses or B2C rather than B2B then LinkedIn might not be a good fit for your business.


When you think of advertising platforms, the first one that comes to mind is probably Google Ads. But if you’re looking for a way to branch out, you might want to check out Outbrain.

What is Outbrain?

Outbrain is a content discovery tool that allows web publishers and advertisers to promote their products and services on other websites, both directly and indirectly.

How does it work?

With Outbrain’s platform, businesses can place ads that appear as “recommended content” in the form of links placed at the bottom of news articles on a website. When users click on those ad links they are taken directly to the advertiser’s website or product page where they can make a purchase or sign up for more information. This type of advertising is known as sponsored content advertising because it allows you to advertise through existing advertisements instead of just having your own ads displayed alongside them.

Instagram Ads

Instagram ads can be run through Facebook Ads Manager, giving you access to the same targeting and metrics for your campaigns. You can use Instagram ads to increase brand awareness, drive traffic to your website, or generate sales for your product.

How does it compare to Google Ads?

Although Instagram offers some of the same features as Google Ads, there is no way to target specific keywords with an Instagram ad campaign. However, it does allow you to choose from a variety of targeting options based on age, location, gender and even user interests.

Additionally, most people are not using Instagram in the same way they are searching Google. This means that their mindset is different when they see an advertisement in this setting than if they were seeing it at the top of their search results page.

Facebook Ads

You can create ads for just about anything on Facebook. You can set up an ad for brand awareness, a post engagement ad, or an ad to get people to convert on your website (buy something).

When creating the ad, you’ll be able to choose your target audience based on demographics like age and location. You can also use Facebook’s targeting options to target users who are more likely to purchase your products or services.

For example, you can target users who have previously visited your website or who have viewed certain items in their newsfeed in the past. Doing this will increase your conversion rates as those users are already familiar with or interested in your business because they’ve interacted with you before.


AppNexus is the right platform for you if you want comprehensive real-time analytics and insights. It provides holistic in-depth data collection, analysis, and visualization to provide advertisers with a clear picture of their advertising campaigns.

Because of the complex toolkit AppNexus provides users with, it only makes sense that it caters to large publishers. For smaller businesses or those without robust IT departments, this might be more than is needed.

Reddit Ads

Reddit is a social news aggregation, web content rating and discussion website. Registered users submit content to the site such as links, text posts, images, and videos. Reddit’s dedicated advertising team will help you create an ad campaign that drives real business results. It’s simple to get started with self-serve ads—just upload your creative assets and set your budget. You can pause or end your campaign at any time.*

5 reasons why you should use Reddit as an alternative for Google Ads:*

  • Cheap – Lower CPC than Google AdWords means you have more room to experiment and optimize.*
  • More conversions – Targeting by category and subcategory lets you serve ads to people who are actively interested in your products/services.*
  • Easy setup – In 5 minutes you can be up and running with an ad campaign on Reddit Ads.*
  • Targeting – Choose between targeting based on interests or by location (even hyper-local down to the city level).*
  • B2B – B2B marketers find success using Reddit because they can target subreddits specifically related to their industry.*

Final Thoughts

Google Ads can be good – but it’s not always the best option.

In fact, there are many other PPC advertising networks that are worth trying out.

There are good reasons for you to try other alternative options because you can find which platform offers the best ROI for your budget. 

Once you find the platform that gives you the best possible result, then you are able to increase your ads spending on that platform and that will be a data driven decision which will give you the best result for your bucks. 

The fact that Google Ads remains and will probably remain the most powerful option PPC marketing options  for brands, agencies, retailers and ecommerce sites alike. 

It may be good to know though that there are plenty of alternatives out there offering competitive pricing and creative solutions.


What is better than Google Ads?

If you need an alternative to Google Ads, 1. Bing Ads is likely your best bet. It is inexpensive, it has modest campaign requirements, and it provides a wide range of customization possibilities.

If you’re searching for a lower-cost, entry-level solution, consider using Facebook advertisements instead of traditional advertising (provided your business reaches their relevant audiences). 

If you’re looking for a no-frills platform with larger payments and fewer entrance obstacles, LinkedIn advertising are the way to go. Advertisers who need to target specific demographics in specific places may find Adroll to be a useful tool.

How much is a Google ad cost?

The cost for a Google ad will entirely depend on your ads category and targeting options. Google ads is the most expensive ppc ads platform in the market right now. That being said, if you want to target a large audience within a short period of time then Google ads can be best option since its has billions of users every day. 

Is Google Ads better for dropshipping?

If you know what you’re doing, Google Ads can be a good choice for dropshipping if you know what you’re doing. Realistically, this isn’t going to be something you put up once and then forget about for the rest of your life. If you want to get the most out of it, regular maintenance, tweaking, and updating will be required.

Can you advertise on DuckDuckGo?

You can advertise on DuckDuckGo. In order to do it, you need to sign up with Microsoft advertising network because DuckDuckGo is part of it. 

First, you should know that DuckDuckGo does not use personal information for ad targeting at all. This means that your target market will not be information about you, but rather general demographics data like age range, interests, etc…

What is cheaper than Google Ads?

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