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Before we get started, let’s review some of the most important Facebook Ads conversion rate stats and Facebook Ads statistics in 2022.

The average conversion rate for Facebook ads is 9.21%.

On average, Facebook retargeting ads convert at around 15.66% .

Industries with high conversion rates include education (13.58%), employment and job training (11.73%), healthcare (11.00%), real estate (10.68%) and business-to-business (10.63%).

Facebook ads have an average click-through rate (CTR) of 0.90%.

On average, Facebook ads cost $1.72 per click across all industries.

Average Conversion Rate For Facebook Ads 2022

Average Conversion Rate For Facebook Ads

The average conversion rate for Facebook Ads in 2022 is estimated to be 9.21%. However, this number may vary depending on the industry, campaign objective, and other factors.

To improve your chances of achieving a high conversion rate, focus on creating ads that are visually appealing, relevant to your target audience, and easy to navigate. You should also test different versions of your ad to see which ones generate the most clicks and conversions.

Average Conversion Rate (CVR) for Facebook Ads by Industry

IndustryAverage CVR
Apparel4.11%
Auto5.11%
B2B10.63%
Beauty7.10%
Consumer Services9.96%
Education13.58%
Employment & Job Training11.73%
Finance & Insurance9.09%
Fitness14.29%
Home Improvement6.56%
Healthcare11.00%
Industrial Services0.71%
Legal5.60%
Real Estate10.68%
Retail3.26%
Technology2.31%
Travel & Hospitality2.82%
Source:Wordstream

Facebook Ads Conversion Rate Formula

This simple formula for calculating your Facebook ad conversion rate:

Facebook Ad Conversion Rate = (Total number of sales / Total number of clicks) * 100

Total number of sales – This is how many people completed a purchase after clicking on your ad.

Total number of clicks- This is how many times your ad was clicked by visitors.

What Is The Average Conversion Rate On Facebook Retargeting Ads

What Is The Average Conversion Rate On Facebook Retargeting Ads

According to our studies, the average conversion rate for Facebook retargeting ads is around 15.66%. This means that for every 100 people who see your ad, 15 of them will take some kind of action that you’ve defined as a conversion. 

Of course, this number will vary depending on a number of factors, including the quality of your ad and targeting, the offer you’re promoting, and the overall health of your sales funnel. 

Still, 15.66% is a good baseline to keep in mind as you plan your own Facebook retargeting campaigns. And if you can get above that average, you’ll be doing even better!

What Is A Good Conversion Rate On Facebook Ads

What Is A Good Conversion Rate On Facebook Ads

A good conversion rate on Facebook ads is typically around 10%. However, this will vary depending on the target audience you are trying to reach and the type of ad you are running.

For example, click-through rates will be higher for ads that are visually appealing or that include a strong call to action, while conversion rates will be higher for ads that target interested users who have already shown an interest in your product or service.

8 Tips to Improve Facebook Ads Conversion Rate

Create ads that speak to your target audience

When crafting the copy for your Facebook ads, there are a few things you should keep in mind. The text should be simple enough to understand without being overly simplistic and boring. You also want to avoid any confusing or complex jargon that could lead to confusion and misunderstanding.

It’s important both for your brand image and for sales that you speak clearly and directly about what you do—and why people will benefit from it!

Narrow your targeting

The second step to improving your Facebook ads’ performance is to narrow your targeting.

To start, use the Facebook Audience Insights Tool to select the right audience. You can also use as many targeting options as you need to get the right audience—just be sure that each one is relevant and useful for your campaign goals. The more targeted your ads are, the better their performance will be and lower their cost per engagement (CPA). If you target too broadly or inaccurately, then your ads will be less effective at generating leads or sales than they could have been if they weren’t so broad in scope.

Create a short, catchy headline and text

To improve your Facebook ad click-through rate, create a short, catchy headline and text that tells customers what you want them to do and what benefits they will gain from doing it.

Be concise. Keep your headline relatively short and make sure that your text isn’t too long either. If you have a lot of information to communicate about your product or service in your ad copy, break it up into several sections with a subheadline for each section.

The goal is to capture attention as quickly as possible with an effective call-to-action (CTA), so every word in the body of the ad should be working in concert towards this end: getting users to engage with the CTA button on their screen!

Choose your call-to-action wisely

You may be tempted to give your readers multiple options for what they can do next. However, this is a mistake because it gives them too many choices and can lead to confusion. A better option is to choose a single call-to-action that’s easy for your visitors to complete, such as “Download Now” or “Get My Free Guide!” This gives the reader an easy way forward while still leaving room for more interaction on your part (such as sending subscribers a newsletter).

Use a Single Call-To-Action

One of the biggest mistakes you can make with Facebook ads is devoting too much space to text. Social media users are constantly bombarded with messages from companies that want to sell them something, so if your ad is too wordy, it will get lost in the shuffle.

Pairing a single call-to-action (CTA) with an image or video is enough for most people to take action on your ad. Try something simple like “Download our free guide” or “Get started now!” and then make sure you test different CTAs until you find one that works best for your audience.

Create a Sense of Urgency

One of the best ways to increase your conversion rate is by creating a sense of urgency. If people feel like they have to act now or lose out, they’re more likely to take action on your offer. You can use scarcity, which is when a product or service is available only for a limited time or quantity; timers and countdowns; or exclusivity (only one person gets this deal!).

Keep Your Facebook Ads Short and Sweet

When you write your ad copy, keep your Facebook ads short and sweet.

Your Facebook ads should be as succinct as possible while still capturing the attention of your audience. You want to get to the point quickly, so they don’t have time to click away before they realize what you’re offering.

The shorter your ad copy is, the more likely people will read it—and if they do read it, there should be no question in their minds about what you’re selling or how you can help them achieve their goals.

Make Your Ad Stand Out with Visuals

Your ad’s image is the first thing people will see when they click on it. The goal is to grab their attention and entice them to click.

You should use compelling, high-quality images that are relevant to your ad’s message. For example, if you have a restaurant chain with multiple locations, consider showing different photos of each location in your ad set: one featuring lavish desserts and another highlighting burgers and fries.

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