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Although email marketing has seen rapid advancements in recent years, and the popularity of social media has reached an all-time high, it is still a viable and successful marketing strategy today. In the proper hands, email marketing has the potential to be a strong marketing medium with a wide reach. Besides being used to advertise goods, email marketing can also be utilized to contact prospective consumers as well as to establish and maintain positive customer connections with existing clients. It is one of the most cost-effective and conversion-rich types of digital marketing available today, and it is growing in popularity.

 Is email still relevant when it comes to generating money in this day and age, when there are so many other alternatives for digital marketing, such as social media marketing, Google Ads, and so on? In a nutshell, yes, email marketing is still an excellent tool for growing businesses and reaching new consumers, and it is well worth your time and money. It is without a doubt a fantastic investment with enthralling rewards.

Editor Choice: Email Marketing Effectiveness Statistics

  • 89% of marketers use email as the primary channel for generating leads.
  • Email marketing ROI is 4200% ($42 for every $1 spent)
  •  21 percent of opened emails are opened within the very first hour of delivery.
  • 42.3% of people will delete an email if it’s not optimized for mobile
  • You are 6x more likely to get a click from an email than from tweets.
  • 79% of B2C marketers rely on email to spread their new articles or blog posts.
  • 4.03 billion people in the world use email. This number is estimated to grow as high as 4.48 billion by 2024.
  • 77% of B2B companies use email marketing newsletters as part of their content marketing strategy.
  • 79% of B2B marketers find email to be the most successful channel for content distribution.

1. Emails with personalized subject lines are 26% more likely to be opened.

(Campaign Monitor)

There is no need to reinvent the wheel since email marketing has been shown to be successful for a very long time. Professionals are now integrating segmentation into their processes in order to provide a more customized experience. Increased open rates and conversions are more likely to occur in this manner, and complaints about spam are less likely to occur since the user believes that the email has been addressed specifically to him or her in this manner. Those that are segmented have the potential to achieve clickthrough rates that are 100.95 percent greater than emails that have not been divided, according to research.

2. 59% of consumers say emails affect their purchase decisions.

(Sale Cycle)

This is mostly due to the fact that 42.3% of Americans subscribe to email newsletters in order to get fresh savings and deals. A little more than half of all customers’ buying choices are affected by an email communication. Personalization-focused email marketing efforts are more successful than we realize, as shown by the data, which support this claim.

3. 69% of online customers are influenced by an email from a brand to shop for a company’s products from their mobile phones.

(Backlinko)

In today’s world, the typical person spends a significant portion of his or her day on a mobile device, and 23 percent of customers who open an email on their phone are likely to read it again later. This demonstrates the power of email, and the fact that most consumers are enticed by discount coupons and vouchers leads them to choose to make their purchase via their mobile phone. It is critical to optimize email for mobile devices in order to improve efficacy.

4. 80% of B2B companies use email engagement as a content performance measure. 

(Content Marketing Institute)

Email marketing is more popular in the B2B industry than it is in the consumer sector. For example, since more than half of marketers are firm believers that email marketing is the most effective channel for their business, data derived from emails are used to assess the effectiveness of marketing initiatives.

5. 4.24% of customers intrigued by an email will make a purchase as compared to 2.49% of users who use the search engine for product searching, and .59% of the traffic is brought in from social media.

(The American Genius)

It is shown by these data that email marketing is still relevant and successful. The conversion rate of email marketing traffic is almost twice as high as that of search engine traffic. It is necessary for companies to retain individuals subscribing to their newsletter in order to maintain their conversion rate.
The most common reasons for individuals to unsubscribe from an email list are receiving too many emails (59 percent), not receiving relevant or up-to-date information (43 percent), and failing to recognize the brand and forgetting that they signed up in the first place (43 percent ).

6. 30% of marketers cite email marketing as having the highest ROI. for every $1 spent on email marketing, $44 is made in return.

(Campaign Monitor) 

Email marketing has a return on investment of $44 for every $1 invested. Incredibly, email marketing provides a high return on investment since it is less costly than other forms of digital marketing and has the greatest conversion rate when compared to other forms of digital marketing. The use of email marketing has been shown to increase customer spending by 138 percent when compared to when customers do not use this kind of marketing.

7. On average, 320% more revenue is attributed to welcome emails on a per email basis than other promotional emails.

(Wordstream)

A welcome email that informs the customer about the brand and the product, as well as what they can anticipate from future emails from the company. The offer of a welcome discount is an excellent approach to get people to join your email list. According to statistics, an email marketing campaign with a click-through rate of 4x and an open rate of 5x is four times more effective than a typical email marketing campaign. It demonstrates how a new strategy may have a significant impact on the result of a campaign.

8. Click-throughs are 100.95% higher in segmented email campaigns than non-segmented campaigns.

(Mailchimp)

As previously stated, one of the reasons why individuals unsubscribe from emails is because the information included inside them is no longer relevant. On the other hand, when a recipient considers an email relevant, the conversion and click-through rates skyrocket, which is why segmented emails perform much better than bulk emails. Because a large proportion of customers believe that the emails are relevant to them, click-through rates and conversion rates are high. If the email is correctly classified, the number of spam complaints will be much fewer.

9.  22 percent of opened emails are opened within the very first hour of delivery.

(Get Response)

Surprisingly, email is the most effective method of reaching both new and current consumers, despite the fact that just 14 percent of subscribers think that the bulk of emails they get are relevant. That may be the most important reason why customers want to read their emails as soon as possible.
Although the immediacy of social media may be overshadowed, the reality is that email is much quicker. The lesson is that sending emails may be the most efficient and successful method of reaching your target audience.

10. A study of 1 billion emails revealed that video emails see CTRs 96% higher than non-video emails.

(Implix, Get Response)

Sending videos in emails is unusual, which is why a little tinge of interest increases the receiver’s likelihood of opening the email by 5.6 percent when the recipient receives the email. Keeping this in mind, emails with videos have a 96.38 percent greater click-through rate than emails without videos. Receivers who get emails that include videos are more likely to prioritize and read them, according to some research. People love to watch content instead of reading a long written post and on the other hand, people get more interested in a product or service when they see their favorite influencers in the video promotion of the product.

Conclusion

Following are some data that illustrate how successful electronic mail marketing is for promoting new goods and providing assistance to consumers, whether they are new or repeat customers, using welcome, promotional, and segmented emails. 91 percent of customers read their emails on a regular basis, and companies are allocating a larger portion of their budgets to email marketing initiatives. The number of emails exchanged every day is projected to reach 347 billion by 2022, according to projections.

 When it comes to the most efficient email, it should be optimized for mobile, correctly segmented, relevant to the customer, and it may even contain an optional video to ensure that the email is as successful as possible. These email marketing statistics demonstrate exactly how beneficial email marketing can be for your company’s marketing efforts. When it comes to building stronger client relationships or increasing the number of consumers, email marketing will provide you with the effective tools that you need to accomplish your goals.

Sources

Campaignmonitor

Mailchimp

American Genius

Salecycle

Contentmarketinginstitute

Hubspot

Oberlo

Snov

Constantcontact

Backlinko

Kinsta

Optinmonster

Wordstream

Getresponse

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