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Using old marketing methods vs modern marketing methods is always a source of contention in today’s world of technology. As an example, if you wish to advertise your product or service to a wider and more varied audience and have decided to do it via direct mail, you should consider the following: Finished reading this post, you should take some time to review the Direct Mail Versus Email Marketing Statistics that we will be covering in today’s topic.

Many of us are more comfortable receiving pamphlets or brochures in our mailboxes, as we discovered when we picked up the newspaper and saw a Mega deal for Christmas decorations from Highly rated shops in the back. However, when they get a promotional email from their store, a large number of individuals consider them to be a wise decision maker in their lives. As a result, we have compiled the direct mail versus email marketing statistics that will assist you in selecting the most appropriate marketing approach for your company.

Editor Choice: Direct Mail Versus Email Marketing Statistics

  • In 2019, marketing mail’s revenue was $16.4 billion.
  • In 2020 USPS had a marketing mail volume of 64.1 billion.
  • Direct mail recipients read or scan 42.2% of the mail they receive.
  • Direct mail marketing has a 29% return on investment while digital (email specifically) has a 124% ROI. 
  • Direct mail averaged a 4.4% response rate, while email’s average response rate is 0.12%.
  • Up to 90% of direct mail gets opened, compared to only 20-30% of emails.
  • 58% of the mail American households receive is marketing mail.
  • Direct mail usually requires 21% less time and effort to process than email.
  • Direct mail is appreciated by 73 percent of American consumers because it enables consumers to read it whenever they want.
  • Regularly, 41% of all Americans of all ages look forward to checking their mail.

1.The average American household receives 454 pieces of marketing mail per year.

(United States Postal Service)

Companies/businesses engage their customers and newcomers on a regular basis with their interesting offers, discounts, and many new additions to their product or service list. According to statistics, an average of 454 pieces of direct mail are received by residents of the United States each year, which equates to nearly 37.3 pieces of marketing each month and approximately 1.2 pieces of marketing each and every day.


Please keep in mind that these are only marketing and advertising mails; however, this figure demonstrates that businesses today, in this digital age, still believe in direct mailing to their customers, and if they continue with this practice, it is clear that they are experiencing success through direct mail marketing.

2. Oversized envelopes have the highest response rate: 5%.

(Association of National Advertisers)

The largest and most distinctively designed envelopes get a disproportionately high number of answer letters. Large envelopes pique the interest of the public, who eagerly open them in order to see what is within. As soon as they open the mail and read the promos, they are more inclined to give it a try by sending a response to the company that sent them the letter. However, it is a little more difficult to get the audience to at least look at your advertisement in an email message.

3. 70% of sales representatives abandon up after not getting feedback to the very first email.

(Art Of Emails)

Finding out whether or not a user has responded to your email is not a simple task, particularly if your email is in the promotions area of their inbox. Individuals often get a large number of emails each day about various subscriptions and special offers, but they prefer to disregard them because they believe that their email inbox is a sort of personal space, and they should not be disturbed by any kind of promotional emails. This is a significant factor in their refusal to reply to such communications.

4. Direct mail Receivers buy 28% more products and services. 

(United States Postal Service)

According to the findings of the research, customers who get direct mail from their favorite brands and businesses are more likely to spend 28 percent more money than those who do not receive direct mail from those brands and companies. When consumers have the promotional brochure in their hands, their subconscious mind nudges them to at the very least check out the bargains and discounts. When customers come forward to simply check out the promotions, they often wind up purchasing the goods that were advertised. While in emails, it is uncommon for a customer to even consider attempting to check on the status of the goods.

5. Study shows that the huge majority of Americans, 72 percent prefer to communicate with businesses via email.

(Marketing Sherpa)

In the event that consumers have any kind of issues or questions, it is the quickest and most convenient method for them to get in contact with the appropriate companies. Regardless of where we are, we can easily send our questions to businesses or retailers, and sending them an email is the most preferred method nowadays, as emails are more quickly received than direct mails. This is because direct mails require you to post your question and wait for it to be delivered to the business, and then wait again until they send you a response.

6. 59% of American say they enjoy getting mail from brands about new products.

(Epsilon)

When customers have established a long-term connection with the companies they love and use, they look forward to receiving letters from those businesses, whether it is about new product releases or special offers and discounts. Half of the consumers are very pleased with the information that their brands provide to them via the mail.boxes.

7. 76% of small firms relay their marketing on combination of both Direct Mail and Email communication.

(Marketing Profs)

While using printed paper flyers, brochures and pamphlets (direct mail) or digitally visualized advertisements, branding and promotions via email are both effective methods of capturing a large number of consumers and maintaining their current strength, the fact behind all of this is gaining and maintaining the trust and interest of consumers. Direct mail, on the other hand, has a larger impact, and email is still another effective technique. Keep a mix of both methods is a big bonus, but this blend must be well-balanced in order to be effective.

8. 48% of emails get deleted by consumers they received everyday.

(Mashable)

Despite having a good return on investment, the emails do not seem to be generating much interest from the consumers. Customers are deleting emails in greater numbers than they are opening them, which means that almost half of all emails are being discarded, regardless of the offer included inside them. As they are checking their mailbox, they do not have time to read any advertisements or promotional emails, therefore they do not want to waste their time by doing so.

9. Users check their emails 27% less than they did in 2016.

(Slide Share)

As more individuals utilize social media, they are becoming less interested in checking their email since all of the companies and businesses that they are interested in are more active on social media. During this time, individuals are checking their mails since they usually get crucial messages from their mailboxes, such as a job offer letter and other sensitive papers. While this is happening, As a result, as compared to the email inbox, people are more likely to open and check mailboxes on a frequent basis.

Conclusion

All the stats shared above may help you to decide what makes your brand famous among a larger audience, so we can not be biased with either email or direct mail. We have to make segmentation of the consumer based on their lifestyle or past practices. For example if your brand has a higher number of Generation X as your products user then direct mail may be a preferable choice for you while if your brand is abou millennials and Gen Z then you can use email marketing as your marketing campaign. But it can not be definite that you must use either one of them. The best and the longest lasting practice is to keep a mix of both direct mail and emails and spend equal amounts of your time and money on both the marketing strategies.

Tell us more about how you found the approaches for your brand’s publicity? 

Source

United States Postal Service

United States Postal Service

MSP

Association of National Advertisers 

Art Of Emails

Marketing Sherpa

Epsilon

Markeing Profs

Mashable

Slide Share

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