Smart Insights

Gen Z is the youngest generation in America, and they’re ready to spend. We’ve all heard about how millennials are going to save the economy, but that’s not true anymore. It’s actually Gen Z who will be leading the charge—because we’ve seen their shopping habits, and they’re more than ready to roll. In this article,…

It’s no secret that Gen Z is the most connected generation yet—but did you know just how deeply they’re embedded in social media? And how much they depend on it, and  how does it affect the way they spend their day? If you’re wondering what exactly Gen Z is, and why they’re so different from…

Baby Boomers are the largest generation in US history, and they’re living longer than any other generation before them. And while they’ve been slow to adopt new technology, it’s starting to catch up with them. The number of Baby Boomers who use social media is growing steadily—and it’s important to know more about how this…

Millennials have come to be known as a generation of spenders. But just how much do they really spend? And what are they spending their money on? Check out these millennial shopping habits statistics for the answers! Editor Choice: Millennial Shopping Habits  Millennials, who are estimated to spend 1.4 trillion in 2020. Between Uber and…

Let’s begin by exploring some of the most important business data loss statistics and recovery in 2022 that every business must know. 40-60% of small businesses that experience data loss will go out of business forever. Last Updated: 02/01/2022 Only 2% of businesses recover from a disaster in less than an hour. Last Updated: 05/25/2022…

How many people use Facebook in 2022? Let’s take a look at some interesting Facebook user statistics 2022. As of May 2022, Facebook has 2.9 billion monthly active users (MAU’s). In 2022, Facebook had an average of 235.02 million monthly active users in United States. According to projections, there will be 257.41 million Facebook users…

Let’s start by looking at some key Google ads conversion rate benchmarks in 2022. On average, Google Ads has a 4.30% conversion rate on the search network. The average conversion rate for Google Ads on the display network is 0.65%. The Dating & Personals industry has the highest conversion rate of all industries (9.64 percent)….

The average conversion rate for Facebook ads is 9.21%.

Reddit has over 430 million active users worldwide

Let’s start by looking at some electric car fire statistics that you might find interesting. Type Fires (per 100K vehicle) Total Fire  1. Hybrid 3474.5 16,051 2.Gas 1529.9 199,533 3.Electric  25.1 52 This information comes from the latest data on car fires from the NTSB and was calculated by taking vehicle sales data from the…

Let’s take a look at some important average click through rates benchmarks, and then examine in details of click-through rate for industry, advertisement platform, and more. Average Click Through Rate By Ads Format Types of advertising Average Click Through Rate Paid search advertising 2.63% Social media advertising 1.1% Native advertising 0.27% Display advertising 0.29% Video…

Let’s start by looking at some of the average conversion rate benchmarks for different types of ads and then explore major advertising platforms’ conversion rates. Types Average Conversion Rate Search Ads 3.35% Display Ads 0.55% Video Ads 4.8% Social Media 0.71% Organic 16% Paid 2.5% Overview Of Average Conversion Rate Benchmark For Major Ads Platform…

Pinterest has an impressive 433 million monthly active users.

The average amazon conversion rate is around 9.87%.

150 million Americans drink coffee on a daily basis

As of May 14, 2022, there are 3.4 Million Subreddit created & 138,000 active subreddits

Let’s start by reviewing how many tweets per day are sent in 2022.  As of May 2022, every second, on average, around 10,033 tweets. Or, 602,000 tweet sent per mintue Or, 36 Million tweet sent per hour Or, 867 Million tweet sent per day Or, 26 Billion Tweet sent per months Or, 361 Billion Tweet…

How many people use TikTok in 2022? Let’s take a look at some interesting and compelling TikTok user statistics and how they use the app. Here is Four Top Tiktok User Statistics At Glance TikTok has an impressive 1 billion active users every month, who watch 1 million videos each day. Updated on: 05/13/2022 In…

Let’s begin by reviewing some of the key average bounce rate benchmarks for 2022.  Key Average Bounce Rate Benchmark 2022 The average bounce rate is between 26% and 70%. An average bounce rate of 26-40% is considered to be excellent. A bounce rate of —over 70%— is considered to be very high. 47% is the…

Did you know that Google Shopping is a $75 Billion Dollar retail market??? According to Google’s statements, there are now 2 Billion Product Listings in the US. And, there are 3 Billion searches for products each month at Google.com. This means there are about 650 million search queries a month that are potential customers that…

Let’s start by looking at some of the featured snippets stats and facts. Powerful Featured Snippet Stats And Facts 19% of SERPs have featured snippets.[1] 70% of snippets are pulled from the results outside of the first organic position.[2] On average, a Featured Snippet gets about 8.6% of all clicks on a SERP.[3] 99.58% Features…

Let’s start by reviewing some of the key google click through rate stats 2022. Key Google Click Through Rate Stats 2022 64.82% of Google searches were zero-click searches, 33.59% result in organic clicks and 1.59% in paid clicks.[1] On average, Google’s 1st organic result received 38.16% of clicks out of all the organic clicks while…

Let’s begin by taking a look at the latest fake reviews statistics. Key Fake Reviews Statistics 93% of consumers say online reviews impact their purchasing decisions.[1] 82% of consumers have read a fake review in the last year.[1] 30% of Online Customer Reviews Deemed Fake.[9] Fake online reviews cost $152 billion a year. Businesses pay…

Let’s start by reviewing some of the key passive job seeker  statistics. Key Passive Job Seeker Statistics 73% of Candidates Are Passive Job Seekers according Linkedin Reports.[1] There are 2 million passive job seekers.  87%of active and passive candidates are open to new work opportunities.[1] 48% of passive job seekers will apply for a role…

Let’s start by reviewing some of the key bilingual job statistics. Key Bilingual Job Statistics & Trends Over the past five years (2010-2015), demand for bilingual workers in the United States more than doubled.[1] 630,000 job postings aimed at bilingual workers.[1] California accounted for 19.4% of all job ads seeking bilingual workers.[1] Employers are increasingly…

Let’s start by reviewing some of the key small business insurance statistics. Key Small Business Insurance Statistics 40% of small business owners have no insurance at all.[1] 75% of businesses in the US are not adequately insured.[2] 52% of 3-9 employee small businesses do not provide health insurance.[9] 31% of SMBs Have Cyber Insurance.[7] 76%…

Small businesses can have debt too. It’s one of the most common problems we see small businesses facing. Small business debt can be a huge challenge if you’re not prepared. According to the Federal Reserve recent reports, small business debt is on the rise as there is a 9.1% increase in the amount of debt…

Let’s start by reviewing some of the key  home based business statistics. Key Home Based Business Statistics and Facts 51.6% percent of all US small businesses are home based businesses.[1] Only 20% home based businesses fail according to the SBA and reported by NYSED. With 31.7 million small businesses, about 15 million of them home…

Let’s start by reviewing some of the key immigrant business owners statistics. Key Immigrant Business Owners Statistics  There are 3.2 million immigrant entrepreneurs in 2019. [2] Immigrant business owners accounted for 21.7 percent of all business owners. [2]  About 25% of recent US start-ups are created by immigrants. (Kerr and Kerr 2020) Workers in immigrant-founded…

Let’s start by reviewing some of the key pinterest shopping statistics. Key Pinterest Shopping Statistics 47% of Pinterest Users Spend Time Finding Products and Shopping on the Platform.[3] 87% of Pinterest users have purchased something they discovered there.[5] 60% of Pinterest users start their product research on the platform.[4] 80% of weekly Pinners have discovered…

More than half of the all Consumers have become more eco-friendly during the COVID-19 pandemic, according to a PwC poll performed in 22 countries in 2021. As society becomes more and more environmentally conscious, it seems that people are buying into the idea of sustainability with their wallets. According to a 2015 Nielsen report, 66…

Key Business Going Green Statistics $26 trillion in economic developments contributed, when businesses decide to adopt green practices.[1] 27 billion tons of solid trash by 2050 due to a business environment that stresses rapid output and turnover for maximum profitability according to Environmental Sustainability Reports.[2] $45 trillion cost to go green, according to IEA estimates.[10]…

According to SBA, there are an estimated 32.5 million small businesses in the US. These businesses include sole proprietorships, partnerships (general, limited liability and limited partnerships), S corporations, C corporations and cooperatives. They have a combined revenue of $1.5 trillion, which makes small businesses important economic contributors and one of the largest job creators. Small…

According to a recent study by the Knight Foundation, 60% of small businesses now consider the online an important tool in marketing and sales efforts Small businesses are increasingly generating higher profits through their use of online marketing as latest small business statistics show that 78% of small businesses reported that their websites were successful…

Cybersecurity is a vital part of business, and yet small businesses are still being heavily targeted by cyber criminals.  In fact, according to Symantec’s “Internet Security Threat Report,” 61 percent of all attacks were aimed at small businesses. With cyber attacks becoming more common, it’s important for small business owners to understand what they’re up…

In order to have a successful business, it is important to utilize social media. However, many business owners are unsure of where to start when it comes to social media.  In this blog post, you will find statistics that show the importance of social media for businesses and how social media can help your business…

As a small business, it is important to be aware of the potential for failure. A recent study by the University of North Carolina found that more than 50% of small businesses fail within the first five years.  While there are many factors that can contribute to a business’s failure, understanding the most common reasons…

No matter where you look, sexism is rampant in advertising. Although there have been great strides made over the past few years to level the playing field for women in the advertising industry, it’s still an uphill battle. This isn’t just wrong – it’s also bad for business. Studies have shown that when brands use…

Did you know that in the United States, minority owned businesses account for almost ⅕  of U.S. employer businesses according to the 2020 Annual Business Survey (ABS)? According to a report released by Thomson Reuters, minority-owned businesses are thriving and continue to grow at a faster rate than non-minority businesses. This is a pretty impressive…

Money is a critical component of democratic governance across the globe. It enables individuals to participate in politics, campaigns, and other forms of public representation. Every step of political life, from the campaign period to the assumption of office by victorious candidates, is without a doubt made possible by the availability of funds. Money, on…

Did you know that the average American household spends $1,736 a year on food? Or that the average credit card debt per household is $15,355? If you’re looking for ways to save money, you’re not alone. In fact, according to recent surveys, 73% of Americans would like to save more money. In this blog post,…

How much does money affect happiness? It’s a question that has been debated for centuries, and the answer is still unclear. While some people believe that having a lot of money can make them happy, others think that money can’t buy happiness. In this blog post, we’ll take a look at some of the latest…

It’s no secret that Americans love to shop. In fact, we spend more on clothing than any other country in the world. But what do those numbers really look like? How much money are we spending on clothes each year? And where is it all going? It’s interesting to think about just how much money…

Americans love taking vacations. Vacation spending is equal to about 2% of the total budgets of all US households annually. In fact, the average American takes four of them per year. But how much does all this vacationing cost? And where do people tend to spend the most money while on vacation? To answer these questions, let’s…

How much do men and women spend differently when it comes to shopping? According to a study by Forbes, on average women spend almost twice as much as men each month on apparel, accessories and cosmetics. However, there are also some categories where men tend to outspend women. Let’s take a look at some of…

What are your thoughts on spending during the holiday season? Do you think it is necessary to purchase a lot of gifts in order to show loved ones how much you care? According to recent statistics, consumers are projected to spend an average of $1,007 per person this year. That’s a lot of money! In…

When it comes to fast food, people tend to have strong opinions. Some people think that all of the food is unhealthy and greasy, while others enjoy indulging in a guilty pleasure every once in a while. Regardless of where you stand on the topic, there’s no denying that fast food is popular. In fact,…

Did you know that people in the United States with mental health conditions earn about $1,000 less per month than those without such conditions? This is just one of the many money and mental health statistics that are out there. In this blog post, we’ll explore some of these statistics and discuss what they mean…

African Americans have a unique spending power, and businesses are starting to take notice. Recent studies show that black consumers account for more than 1 trillion dollars in spending each year. That’s a lot of money, and businesses would be wise to pay attention to the needs and wants of African American consumers. So what…

Many individuals have found that working from home has become their new normal in the wake of the epidemic. The widespread use of remote work has the potential to fundamentally alter the way we work and live. It’s possible that it’ll remain there for a long time, or that it’ll just be a temporary solution…

Did you know that in the United States, there are about $100 million worth of counterfeit bills in circulation at any given time? And that’s just counting the ones that are caught! In other parts of the world, the problem is even worse. With so much fake money being circulated, it can be tough to…

Did you know that the average American household spends almost $7,000 a year on groceries alone? Or that the average family dines out at least four times a month? These numbers may seem high, but when you break them down it’s not all that surprising. Americans are known for being big spenders, and our spending…

As a result of the changes in the world’s financial market, investment has emerged as the sole viable means of achieving financial independence. According to financial experts, individuals should set aside a specific proportion of their income each month for investment. The statistics presented in this article illustrate the most important investing patterns in the…

Did you know that over $613 billion is transferred through money transfer services? And that it’s only growing year-over-year? Transferring money to friends, families or relatives is a common practice in many countries. Financial institutions have spent the last few years aiming to make cross-border transfers faster, easier and more cost-efficient across borders. In this…

As if the everyday stresses of life weren’t enough, many people also have to worry about their finances. According to recent statistics, money is a leading source of stress for Americans. Here are some of the most eye-opening financial stress statistics out there. Editor Choice: Financial Stress Statistics The following are important statistics regarding money…

It’s no secret that women often face more challenges when it comes to money than men do. According to recent statistics, women earn less than men in nearly every field, and they are also more likely to live in poverty. Despite these obstacles, there are things women can do to take control of their finances…

Do you consider yourself health-conscious? If so, you’re not alone. According to a recent study, a growing number of Americans are making an effort to eat healthy and stay fit. In fact, the percentage of people who identify as health-conscious has nearly doubled in the past five years. So what’s driving this trend? Are people…

Every day, it seems like there is a new story in the news about a data breach or some other privacy issue. Consumers are increasingly concerned about how their personal information is being used and shared. But what do we really know about consumer privacy? This blog post will explore some of the latest consumer…

Moving is a major life event, and it’s easy to feel overwhelmed when you’re trying to make plans. We know that your next move is important, so we’ve compiled a few statistics about new movers that might be of interest as you plan your next move. These statistics can help you understand how much money…

Millennials have come to be known as a generation of spenders. But just how much do they really spend? And what are they spending their money on? Check out these millennial spending statistics for the answers! Editor Choice: Millennial Spending Statistics  Millennials, who are estimated to spend 1.4 trillion in 2020. Between Uber and Lyft,…

It’s no secret that teenagers like to spend money. In fact, a recent study found that teens spend an average of $174 per week on discretionary items. So what exactly do they’re spending their money on? Read on to find out! On average, teenagers spend $2,391 dollars according to the Piper Jaffary’s 40th biannual “Taking…

Millennials are defined as individuals who were born between 1981 and 1995. This generation is a powerful force since it represents the majority of the adult population in the United States. They are the first generation to grow up in the digital age. Because of the purchasing power of this generation, this generation is very…

How do you manage your money? Do you have a budget, or do you just wing it? According to recent studies, about 44% of Americans don’t have a budget at all. And of those who do have a budget, only 38% actually stick to it. If you’re looking for ways to improve your money management…

When making purchasing decisions, more and more consumers are considering ethics. According to a recent survey, nearly half of American consumers identify as ethical buyers. So what does that mean for businesses? In this post, we’ll take a closer look at the ethical consumers statistics to understand better how ethical consumers impact the market or…

Money laundering is a serious crime that can have huge consequences for businesses and individuals. Despite this, money laundering continues to be a problem around the world. Here are some Money Laundering Statistics to help you understand the scope of the issue. On this page, you are about the latest statistical data on money laundering…

It’s no secret that Twitter is a popular social media platform for companies, which makes it a marketing magnet. B2B businesses account for more than half of all Twitter traffic. Because of this, it may be a valuable tool for the company in which you invest, and it should not be overlooked. Twitter statistics tweets…

Big numbers represent big impacts. Wasted food from the retail sector before even reaching the consumer is estimated to be valued more than the actual sales profits which are equivalent to 30% of the food on the shelves of supermarkets wasted. There are various reasons for this which are discussed in this article.  Every year…

Using old marketing methods vs modern marketing methods is always a source of contention in today’s world of technology. As an example, if you wish to advertise your product or service to a wider and more varied audience and have decided to do it via direct mail, you should consider the following: Finished reading this…

Although email marketing has seen rapid advancements in recent years, and the popularity of social media has reached an all-time high, it is still a viable and successful marketing strategy today. In the proper hands, email marketing has the potential to be a strong marketing medium with a wide reach. Besides being used to advertise…

A recent study found that the percentage of shoppers who buy groceries online has doubled in the past five years. However, there are still a lot of people who are hesitant to make this switch. In this blog post, we’ll take a look at some of the statistics surrounding online grocery shopping and try to…

We all know that advertising is a huge part of the fast food industry. But just how big of a role does it play? According to recent statistics, fast food chains spend about $5 billion on advertising each year. That’s a lot of money! And what are they spending it on? Mostly television and radio…

According to a study by Nielsen, 69 percent of people use search engines to find information online. In other words, the majority of internet users rely on search engines as their primary method of finding content on the web. With that in mind, it’s essential for businesses and website owners to understand how search engines…

Distraction is a normal part of life and when in tiny portions it can be beneficial. It’s always important to take a break while at work to prevent burnout and anxiety. However, wasting lots of time on less valuable tasks can affect your productivity levels. Workplace distractions statisitcs shows that many workers easily get distracted…

Business strategies have changed quite a lot after the pandemic. From marketing to production all the working strategies have moved towards the online world. E-commerce has brought a great boom to the retail industry through high rates of online shopping. How many sales can an online store of yours bring in for you despite having…

With the growing E-commerce all around the world, it has become really important to keep an open eye on how you can as a marketer or retailer grab a large share by selling your products online. The holiday season is just the right season for any small to large size business to make remarkable sales….

What can be a great way to grow your business? Of course, the first thing that strikes your mind is how to market your business. So, that it can grab your target audience anywhere in the world. Instagram has become that platform to meet all your business marketing needs. According to Statista, Instagram had reached…

Sexual harassment happens all too often at work. According to a latest study by the Stop Street , between 25% and 85% of American women have been sexually harassed at work. In addition, nearly two-thirds of those who reported sexual harassment said that their harasser was a supervisor or boss. These sexual harassment in workplace…

PPC is one of the most important tools for marketers when it comes to advertising their products online. The ads are cost-effective and do target certain groups of clients. With that said, you can get tons of purchases and traffic. Let’s look at some of the most fascinating Google PPC statistics to help you boost…

Amazon Prime is a membership program that provides customers pay a fee to be members. This program has a wide range of exclusive offers. Some benefits include exclusive deals and discounts, free premium delivery, and subscriber-only digital content that Prime users can access after paying a monthly or annual fee. Apart from pantry staples and…

Not every experiment that Amazon has undertaken has resulted in success. The bookselling invention has profoundly disrupted the entire publishing industry in the whole world from the writer to the editor, and to the publisher. This article will cover important Amazon book sale statistics that any publisher, writer, author, or reader needs to know. Editor’s…