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According to recent studies by Buffer which stated in their State of Social Reports , 93 percent of small businesses use Facebook as a marketing tool. 

Facebook is a wonderful platform for you to build your business. It is now the most dominant social media around. Businesses of different sizes are using Facebook to make their companies visible to millions of people who visit the site every day.

But how effective are these businesses at using the social media platform? Let’s take a look at some business on Facebook statistics to find out.

Editor Choice: Business on Facebook Statistics

  • 93% of businesses are active on Facebook (Buffer)
  • Over 200 million businesses use Facebook’s apps and free tools (Facebook)
  • 81% of businesses prefer video marketing on Facebook(Buffer)
  • ⅔ of Facebook users visit a local business Page at least once a week (Facebook)
  • 48.5% of B2B decision makers use Facebook for research(Hootsuite)

1. 93% of businesses are active on Facebook

of businesses are active on Facebook

If it wasn’t already clear before, it is now: Businesses should be active on Facebook. So what exactly does “active” mean? 

The key, of course, is engagement – that is, responding to comments and addressing customer concerns as promptly as possible. 

After all, every brand that wants to do well on Facebook wants to generate conversation about its products and services. It’s not just a place where people can shout out their comments without fear of repercussions.

When a business is active on Facebook, it interacts with consumers, tracks what works and what doesn’t, gets feedback and more (all of which informs future advertising and marketing).

Many consumers are making purchases directly through Facebook as well. It’s grown so much that many businesses have shut down their websites in favor of purely relying on their company Facebook page. 

Because of this functionality, Facebook definitely deserves more than a passing thought if your business is still relying on its website for communication.

(Buffer)

2.Over 200 million businesses use Facebook’s apps and free tools

million businesses use Facebook's apps and free tools

More than one billion people are now connected by Facebook. If you’re one of the more than 200 million businesses that use Facebook’s apps and free tools, listen up: it’s time to pay attention to Facebook. 

Forget about your Twitter or Google+ accounts for a few minutes, because Facebook has important changes on the way worth your time.

(Facebook)

3.81% of businesses prefer video marketing on Facebook

of businesses prefer video marketing on Facebook

In a nutshell, Facebook video works for brands. It tends to be more engaging than other types of content such as text posts and photos, and is able to stand out in newsfeeds due to increased screen space on desktop. 

And even if nine out of ten businesses would recommend it, you don’t have to listen to them – try it with no risk yourself. After all, it’s free!

(Buffer )

4.⅔ of Facebook users visit a local business Page at least once a week

of Facebook users visit a local business Page at least once a week

Consumers are clearly embracing this new avenue for buying local, with nearly a third of Facebook users visiting their favorite local business Page on the social network at least once a week. 

With this kind of support, local businesses on Facebook may be able to transcend the digital medium and really impact consumerism in their communities. 

The new realm of social media marketing allows them to tap into a sphere that they traditionally haven’t been able to affect in the past, causing people to spend money straight out of their Facebook newsfeed.

(Facebook )

5.48.5% of B2B decision makers use Facebook for research

of B2B decision makers use Facebook for research

In an analysis conducted in 2016 by Forrester Research, it was discovered that 48.5% of B2B decision makers use Facebook for finding new vendors. 

Furthermore, 48.1% of B2B decision makers consider Facebook to be an essential part of their B2B research process.

 As such, businesses should optimize their presence on this social network if they wish to improve their chances of being found and discussed by potential customers or business partners.

(Hootsuite )

6.18.3% of U.S. adults made a purchase through Facebook in the last year

of U.S. adults made a purchase through Facebook in the last year

The popularity of Facebook commerce is undeniable. It has offered businesses a way to reach customers that they never would have gotten in touch with otherwise, and it has given customers a way to buy from their favorite brands even faster than ever before. 

At this point, if you’re not offering customer support through Facebook, you’re not providing them with the best possible experience.

(eMarketer )

7.42% of businesses on Facebook are based in the suburbs

This statistic surprised me. I would have guessed that businesses in the suburbs would have a more modest share of Facebook fans than those in major metropolitan areas, but 42% still seems like quite a lot. 

This stat could be attributed to a few factors. First, suburban residents might have an increased access to the internet since many social media sites are primarily accessed online. 

Second, suburban businesses may have the resources and funds available to market their business on social media websites. I suspect that both of these reasons are at play among the 42% of companies with Facebook pages based in the suburbs.

(Fb Meta)

8.36% of people get news from Facebook

Most people get their news from social media and most people get their news from Facebook. 

Facebook has many features that allow you to tailor the kinds of information that you receive, which may help reduce the frequency of “fake news.” However, it will be interesting to see how Facebook continues to evolve its strategy with regard to news.

( Digitalnewsreport)

9.There are 10 billion messages sent between people and businesses on Messenger every month

If you can determine a way to make your service stand out on Messenger, you could be on to something big. As businesses look for new ways to deliver customer service or market their products, it will be crucial to understand what’s working elsewhere and how Messenger might be the perfect avenue for your efforts as well.

I expect that Facebook Messenger’s popularity will continue to rise, as more people and businesses adopt the platform. After all, Messenger is a rather convenient communication tool that allows you to connect with others using text or video.

(Facebook)

10.15% of people using Facebook are actively seeking out products, which bodes well for businesses

What does this mean for brands? The news is good. People are literally on Facebook to buy what you’re selling, which means that if you use your time on this platform wisely, you can turn it into a veritable money-making machine. 

Promoting your products and services on Facebook is fairly easy, too – just track the best performing ads, replicate their success and improve upon them over time. In other words, don’t be afraid to get started!

Facebook may be useful for brands as a way to have a highly visual brand identity, but it also doesn’t hurt to have such a large community of users you can reach out to. After all, what better place to sell than the world’s largest social network?

( eMarketer)

11.86.8% of United States marketers plan to use Facebook for social media marketing

In a recent poll conducted by eMarketer , 86.8 % of United States marketers who participate in social media plan to use Facebook for social media marketing, while 78.7% plan to incorporate Twitter into their strategies. 

Though online surveys yield a limited number of responses, the findings provide insight into how small and large businesses are utilizing Facebook – and its emphasis on video and stories – to build relationships with new and existing consumers.

(eMarketer)

12.Messenger adds about 100 million new users every five to six months – which is a whole lot of people to add to your list of potential customers

So could Messenger be the next great place to sell your products? In a very short time, it has already proven itself as an effective web-based advertising tool. It’s certainly worth trying out your next promotion to see how well it works for you – and with 100 million new customers every five or six months, it’s hard to pass up on this free marketing chance.

Statistics like this are always impressive, and there’s a good chance that a sizeable percentage of your potential customers are now on Facebook – particularly if you’re marketing to people in the US, the UK, or Canada. Even if they’re not all on Messenger, shouldn’t you at least be considering it?

(Facebook )

Final Thought

Facebook is the platform of choice for marketers and small businesses. Considering that 93% of businesses are active on Facebook, it’s critical to include social media in your marketing plan. 

With such a large user base, businesses should be encouraged to get on board with Facebook. The chances of you not being able to find anyone interested in your services are too slim to ignore. 

On top of that, it seems that businesses that have a strong presence on Facebook make more money due to more engagement. If you’re looking for more advertisers, look no further than the largest social media platform out there.

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