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Let’s begin by reviewing some of the key average bounce rate benchmarks for 2022. 

Key Average Bounce Rate Benchmark 2022

  • The average bounce rate is between 26% and 70%.
  • An average bounce rate of 26-40% is considered to be excellent.
  • A bounce rate of —over 70%— is considered to be very high.
  • 47% is the average bounce rate for eCommerce sites. [1]
  • An average bounce rate of 70-90% is reasonable for landing pages.
  • 49% is the average bounce rate on mobile devices versus 32% on tablets and 45% on desktops.
  • On average, a 2-second delay in page load time increases bounce rates by an astonishing 103%.
  • #1 reason for the higher rate is Slow-to-Load Page.
  • On average, the bounce rate for all industries is 47%.[2]
  • The average bounce rate on an email campaign is 61.5%, very close to the average  bounce rate benchmark.

What Is An Bounce Rate

A bounce rate is the percentage of people that leave your website after viewing only one page. This could be because they found what they were looking for and didn’t need to explore any further, or it could be because they didn’t like what they saw on the first page and decided to go somewhere else.

The higher your bounce rate, the more likely it is that people aren’t finding what they’re looking for on your website. This can be a sign that you need to revamp your website’s design or content to make it more user-friendly and informative.

Average Bounce Rate By Industry

The average bounce rate for all industries is 47%. However, there can be significant variations between different industries. For example, the bounce rate for the retail industry is usually much lower than the bounce rate for the banking industry. 

There are a number of factors that can affect the bounce rate for a particular industry. For example, retail sites often have products that people are looking for and so they are more likely to stay on the site and browse around. On the other hand, banking sites tend to be more transactional in nature and so people are less likely to spend a lot of time on them.

Average Bounce Rate For Ecommerce

There is no one definitive answer to this question since bounce rate can vary greatly from one ecommerce website to the next. However, according to a recent study, the average bounce rate for ecommerce websites is around 47%. 

Of course, what really matters is not just the overall average, but how your own website’s bounce rate compares to other similar sites. If your site has a significantly higher or lower bounce rate than the average, it could be an indication that there are some issues that need to be addressed. 

Bounce rate can be affected by many factors, such as the quality of your content, the user experience on your site, and even things like load times and server issues. So if you

Average Mobile Bounce Rate

The average mobile bounce rate is 49%. This means that approximately 49% of people who visit a website on their mobile device leave the website after just viewing one page.

There are several reasons for this high bounce rate. First, many websites are not designed for mobile devices and are difficult to navigate on a small screen. Second, many mobile users are looking for specific information and if they can’t find it quickly, they will leave the website. And finally, some mobile users are not comfortable making purchases or providing personal information online, so they leave the website without completing a transaction or signing up for a newsletter.

Average Bounce Rate For Blogs

The average bounce rate for blogs is 70–90 percent. That means that only 10–30% of your readers will actually read your whole article before bouncing off the page. How do you keep them there?

First, focus on good content. You need to write posts that are interesting, informative, and relevant to your audience—no matter how long or short they are!

You also want to make sure your headlines are clear and descriptive. Readers should be able to tell by the headline whether or not they want to read your post. If they don’t, then they’ll leave without reading anything at all!

Average Bounce Rate For Websites

According to a study by Statista, the average bounce rate for websites is 47%. A bounce rate is defined as the percentage of visitors who leave a website after viewing only one page. Low bounce rates are generally considered to be a good indicator that a website is providing quality content and satisfying users’ needs.

Average Bounce Rate For Landing Page

The average bounce rate for a landing page is typically 70-90%.

But what does that mean?

The bounce rate is the percentage of people who enter the page and leave right away—bounce. If you have a bounce rate of 70%, that means 30% of people stayed on the page. If you have a 90% bounce rate, that means 10% stayed on the page.

Average Bounce Rate For Google Ads

According to LittleData, the average bounce rate for Google Ads is 43.5%.

That means that 43.5% of people who land on your site leave without clicking or scrolling around.

This is a bad thing! Why? Because it means your site isn’t converting—it’s not doing what it’s supposed to do, which is get people to stay and interact with the content you provide.

Average Bounce Rate For Facebook Ads

The average bounce rate for Facebook ads is 20-40%. However, there are many factors that contribute to whether or not someone will click on your ad. Some of these factors include the relevancy of the ad to the user, the quality of the landing page, and how well the ad is targeted.

Average Bounce Rate For Display Advertising

The average bounce rate for display advertising can vary between 50-90%. However, it is important to keep in mind that there are a number of factors that can affect bounce rates. For example, the type of ad, the placement of the ad, and the demographics of the audience. Therefore, it is difficult to provide a definitive answer. 

It is generally accepted that a high bounce rate is not ideal for display advertising. A high bounce rate indicates that visitors are not engaged with the ad, and are quickly leaving the site. This can be costly for businesses, as they are paying for impressions that are not being seen by potential customers. 

There are a few ways to lower your display advertising bounce rate. First,

Average Bounce Rate For Healthcare

60% is the average bounce rate for healthcare websites.

it means that for every 100 people who visit your site, only 40 of them will stay on the page

Healthcare websites need to be able to engage their visitors in order to provide them with the information they need, so it’s important that these sites have good bounce rates. If a visitor doesn’t find what they’re looking for on one page, they will likely leave without visiting any other pages on your site, which means you’re losing potential revenue from them.

Average Bounce Rate For Email Campaigns

The average bounce rate for email campaigns is 61.5%. This number is based on data gathered from more than 2 billion emails sent by Constant Contact customers in 2016.

Bounce rates vary significantly by industry, but there are a few general trends that hold true for most businesses. For example, the average bounce rate for email newsletters is much higher than the average bounce rate for transactional emails. And, the average bounce rate increases as the size of an email list decreases.

Average Bounce Rate From Social Media Ads

The average bounce rate for social media ads is 50%. This means that half of all people who see your ad will leave your website without taking any further action. 

There are a number of factors that can influence your social media bounce rate, including the quality of your ad and the relevance of your landing page. Make sure you’re constantly A/B testing your ads and improving your website content to ensure you’re getting the most out of your social media campaign.

Average B2b Bounce Rate

The average B2b bounce rate is 75%. This means that on average, three fourths of visitors to a B2b website will leave the site after only viewing one page. There are several factors that can contribute to high bounce rates, including poor website design, irrelevant content, and difficulty navigating the site. 

To lower your B2b bounce rate, it’s important to first identify why visitors are bouncing in the first place. Once you know the culprit, you can take steps to fix the issue and keep potential customers on your site longer. By taking these measures, you’ll be able convert more leads into customers and boost your bottom line.

Average Homepage Bounce Rate

According to semrush, the average bounce rate for websites falls between 41 and 55%. Factors that can influence your website’s bounce rate include the design of your site, the quality of your content, and how well you target your audience. 

If you’re concerned about your website’s bounce rate, there are a few things you can do to try and improve it. First, take a look at your website’s design and make sure it is clean and user-friendly. Second, make sure your content is high quality and relevant to your target audience. Finally, make sure you are marketing your website to the right people – if nobody knows

Average Bounce Rate For Lead Gen Company

The average bounce rate for a lead generation company is between 30 and 60 percent, ThomasNet reports. A high bounce rate indicates that visitors to your website are leaving without taking any desired action, such as completing a purchase or signing up for a newsletter.

If you have a lead generation company, it’s important to track your bounce rate and work to improve it. Ways to improve your website’s bounce rate include optimizing your landing pages and providing compelling content that encourages visitors to stick around.

What Is A Good Retail Average Bounce Rate

There is a lot of debate surrounding what the “right” bounce rate is for a retail website. However, hotjar’s data shows that the average bounce rate for a retail website falls between 20 and 45%. Obviously, there will be some variation depending on the individual website, but this should give you a general idea of what to expect. 

Of course, it’s important to keep in mind that the bounce rate is just one metric and shouldn’t be used in isolation. You also need to look at other factors like time on site, pages per session, and conversion rate to get a complete picture of how your website is performing.

Average Bounce Rate For Small Business

According to recent studies, the average bounce rate for small businesses is around 47%

Average Bounce Rate Apartment Rental Websites

The average bounce rate for apartment rental websites is 45%. However, this number will vary depending on the specific website and its design

Average Bounce Rate At Cart

The average bounce rate at the cart is 69.57%. This means that many people are leaving your site before completing their purchase. There are a number of factors that could be causing this, but some common reasons include:

-The price is too high: If your prices are significantly higher than your competition, it’s likely that people will abandon their carts. Make sure you’re price-competitive to avoid losing potential customers.

-There aren’t enough payment options: People like to have choices when it comes to paying for items online. If you only offer one or two payment methods, you may be losing out on customers who prefer another method (such as PayPal). Adding more payment options can help reduce your cart’s

Shopify Bounce Rate

Shopify’s bounce rate for mobile is 47.5%, while their bounce rate for desktop is 38.7%. This means that, on average, almost half of all visitors to Shopify’s mobile site leave after viewing only one page, while only about four in ten visitors to their desktop site do the same.

There are a number of possible explanations for this discrepancy. For starters, it could be that users are more likely to browse and buy on desktop than they are on mobile. This could be because users feel more comfortable making larger purchases on a desktop computer, or because it’s generally easier to navigate a website on a desktop than it is on a smartphone. Another possibility is that mobile sites are often slower and less.

Final Thoughts

There’s no one-size-fits-all when it comes to your average bounce rate. The best way to determine a good benchmark is by looking at similar sites and comparing their bounce rates with yours.

You can also use Google Analytics’ built-in benchmarks, which are based on the industry you’re in. These benchmarks are just an estimate—they’ll give you a good idea of where you stand, but they aren’t perfect.

The important thing is that you don’t obsess over this number too much: if your site has an average bounce rate that’s too high or too low, there are still things you can do to improve it!


How is bounce rate defined?

Bounce rate is defined as the percentage of visitors to a website who leave the site after viewing only one page. A high bounce rate indicates dissatisfaction with your website content or design, and can be troublesome if not addressed. 

Visitors may be bouncing for any number of reasons – perhaps they didn’t find what they were looking for, or maybe your site was slow to load. Whatever the case may be, it’s important to take a look at your bounce rate and try to determine why users are leaving so quickly. Once you’ve figured out the problem, you can work on fixing it and improve your website overall. Thanks for reading!




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