You might be surprised to learn just how much average time is spent on YouTube per day.
According to recent studies by SEMrush and Qustodio, the average person spends 29 minutes and 37 seconds on YouTube per day, and that number increases to 56 minutes for teens and kids.
YouTube is one of the most popular websites on the Internet. It’s a great resource for entertainment, information, and education, and it’s become one of the most effective ways to market businesses using video.
If you’re not using YouTube as part of your marketing strategy, you’re missing out on a huge opportunity. Let’s discuss the average time spent on YouTube per day and some of the reasons why YouTube has become so popular and how a business can use it for marketing.
Why are people spending so much time on YouTube?
Well, there are a number of reasons. For one, YouTube is incredibly convenient. It’s easy to access, and you can watch videos on just about any topic imaginable. You can also watch YouTube videos on just about any device, including your smartphone, tablet, laptop, and even your TV.
Another reason people love YouTube is that it’s free. You don’t have to pay anything to watch YouTube videos (unless you want to subscribe to a channel, of course).
Finally, people love YouTube because it’s entertaining. There are all sorts of funny, informative, and educational videos on YouTube that can help you kill time or learn something new. Whether you’re looking for cat videos or DIY tutorials, chances are you can find what you’re looking for on YouTube.
How YouTube Keeps People Engaged
If you’re like most people, you probably have a love-hate relationship with YouTube. On the one hand, it’s an incredibly useful platform that has allowed people to access information on just about any topic imaginable.
On the other hand, it can be a huge time suck, and it’s all too easy to find yourself down a rabbit hole of videos when you only meant to watch one. So, what is it about YouTube that keeps people coming back for more?
The Power of Suggested Videos is the Answer
One of the most addictive features of YouTube is the “suggested videos” section that appears after you finish watching a video. This feature is so effective because it preys on our natural curiosity and FOMO (fear of missing out).
Once we’ve watched one video, we’re often curious to see what else is out there on the same topic.
And if we see that there are a ton of other videos with hundreds or even millions of views, we don’t want to miss out on what everyone else is watching.
As a result, we keep clicking and watching and clicking and watching…you get the idea.
But suggested videos aren’t just effective at keeping individuals engaged; they can also be used to achieve business goals.
For example, if you run a product-based business, you can use suggested videos to showcase related products or services that your customers might be interested in.
You can also use them to drive traffic to your website or social media channels. Essentially, suggested videos are a powerful tool that can be used in a variety of ways to achieve a variety of objectives—which is why they’re so popular with both users and businesses alike.
What are the benefits of YouTube for a business?
YouTube is the second largest website in the world, with over 2 billion monthly active users. And it’s not just cat videos and vloggers; businesses are finding success on YouTube, too.
YouTube is now considered an essential part of any digital marketing strategy. Here are seven reasons why your business should be on YouTube.
Reach a Wider Audience
As we mentioned before, there are over 2 billion monthly active users on YouTube.
This gives you access to a vast audience that you might not be able to reach through other channels.
And since YouTube is available in 91 countries and 80 languages, you can really target your videos to a specific audience.
Build Brand Awareness
YouTube is an effective platform for building brand awareness, according to Google and YouTube.
To build brand awareness through YouTube, businesses can start by conducting keyword research and finding their unique selling point.
Creating high-quality and engaging videos that showcase the business’s products or services can help attract more viewers and increase brand recognition.
Overall, YouTube is a useful tool for businesses looking to raise brand awareness and reach a larger online audience.
Humanize Your Brand
Videos are a great way to humanize a brand and showcase a company’s culture, according to Adam Jensen, Director of Broadcast & Digital Content at Brightcove.
Slicecreatess says that culture videos can show off the personality and values of a company and can be used to attract potential employees, business partners, and customers.
Culture videos can help build trust and establish a personal connection with the audience by showcasing the people behind the brand and providing viewers with a behind-the-scenes look at the operations of the company.
Additionally, videos can be used to showcase a company’s expertise and involvement in the industry, which can help boost brand perception and establish the company as a thought leader.
Demonstrate Your Expertise
Use YouTube to position yourself as an expert in your industry by creating helpful how-to videos, product demos, webinars, etc. Not only will this help you attract new customers, but it will also help you build trust and credibility with your target audience.
Drive Traffic to Your Website
Videos are a great way to drive traffic back to your website—especially if you include calls-to-action (CTAs) in your video descriptions (which you should!). You can also include links in annotations or cards that appear in your videos, which makes it easy for viewers to click through to your site while they’re watching a video.
Increase Social Shares
Videos are extremely shareable and the more social shares you have, the more exposure your business gets! If you create share-worthy content (i.e., informative, entertaining, or inspirational videos), viewers will be more likely to share it with their networks—which means more people will see your brand name and visit your website.
Why is YouTube a good marketing tool?
YouTube is a great marketing tool because it offers businesses the ability to create engaging, informative, and entertaining videos that can be used to attract new customers and promote their products or services.
Businesses can use YouTube to share information about their products or services, provide demonstrations of how they work, offer tips and advice on how to use them, answer customer questions, and more. Businesses may attract new consumers and increase revenue by producing high-quality videos that are relevant to their target audience.
Final Thought
YouTube is one of the most popular websites in the world—and for good reason. YouTube has able to keep users captivated for hours on end because to features like suggested videos and the power of social media.
But while YouTube addiction might not be good for individuals, it can be very beneficial for businesses.
By understanding how YouTube keeps people hooked, businesses can use the platform more effectively to achieve their marketing goals—goals that might otherwise be unattainable through traditional marketing channels.
So next time you find yourself mindlessly scrolling through your suggested videos feed late at night, remember that there’s actually some science behind your addiction—and take solace in knowing that you’re not alone!
