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With over 330 million monthly active users, Twitter is one of the most popular social media platforms. But what is the average time spent on Twitter per day? The answer may surprise you.

According to recent data we collected from eMarketer, BroadBandsearch, Backlinko, and Famemass, the average person spends about 20.45 minutes on Twitter per day. So, if you’re spending the average amount of time on twitter each day, you’re probably spending about close to that range.

What is the Average Time Spent on Twitter Per Day in 2022

Of course, this number will vary depending on how much time you spend on social media in general and how active you are on Twitter. If you’re a heavy social media user, you may spend more than 34 minutes on Twitter each day. And if you’re not very active on the platform, you may only spend a few minutes per day.

No matter how much time you spend on Twitter, it’s important to remember that the platform can be a great way to connect with others, share your thoughts and experiences, and stay up-to-date on what’s happening in the world.

So what does it mean for businesses and how to effectively utilize the platform?

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5 Ways to market your Business on Twitter

Twitter is a powerful marketing tool for businesses of all sizes. Whether you’re just getting started or you’ve been using Twitter for a while, these five tips will help you get the most out of your Twitter marketing.

1. Use hashtags 

Hashtags are a great way to get your tweets seen by more people. When you use hashtags, your tweets show up in the search results when people search for that hashtag. You can use one or two hashtags per tweet, and make sure to use relevant hashtags that are popular in your industry.

2. Engage with other users 

Twitter is all about engagement. When you engage with other users, you build relationships and increase the visibility of your tweets. Try to retweet or like other users’ content, and reply to tweets when you can. You can also mention other users in your tweets to get their attention.

3. Use images and video 

Tweets with images or videos are more likely to be seen and shared than those without. If you have visual content, make sure to include it in your tweets. This will make your tweets more engaging and help you stand out from the crowd.

4. Promote your content 

Twitter is a great platform for promoting your content. Whenever you have new blog posts, articles, or other pieces of content, share them on Twitter and include a link back to your website. This will help drive traffic to your site and increase the reach of your content.

5. Run ads 

Twitter Ads are a great way to promote your business on Twitter. With Twitter Ads, you can target specific audiences and ensure that your tweets are seen by people who are interested in what you have to offer. Ads can be a great way to boost your Twitter marketing efforts and reach a wider audience.

Reasons Why Your Business Should Be on Twitter 

Twitter has been around for over a decade now, and in that time, it has transformed from a platform used primarily by celebrities and politicians to a powerful marketing tool used by businesses of all sizes. If your business isn’t on Twitter yet, now is the time to get started. Here are four reasons why:

1. Reach a wider audience: With over 330 million monthly active users, Twitter provides businesses with an unprecedented opportunity to reach a large number of people. And since tweets can be easily shared, your message has the potential to reach an even wider audience through retweets and mentions.

2. Connect with customers and build relationships: Twitter is a great way to connect with your customers and build relationships. By responding to customer inquiries and comments, you can show them that you’re invested in their satisfaction. You can also use Twitter to share valuable content that will help educate your customers and build trust.

3. Stay up-to-date on industry news: Twitter is a great source of information for staying up-to-date on what’s happening in your industry. By following relevant hashtags and influencers, you can quickly learn about new products, services, and trends that could impact your business.

4. Drive traffic to your website: Every time you share a link to your website on Twitter, you’re providing potential customers with an easy way to learn more about your business. And if you include compelling CTAs in your tweets, you can drive even more traffic to your website. 

Twitter is a powerful marketing tool that every business should be using. With over 330 million monthly active users, Twitter provides businesses with an unprecedented opportunity to reach a large number of people. And since tweets can be easily shared, your message has the potential to reach an even wider audience through retweets and mentions.

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