Snapchat is one of the most popular social media platforms in the world. But, what is the average time spent on Snapchat per day?
According to recent data gathered from multiple sources, on average, users spend about 30.1 minutes on Snapchat per day in 2022 which is a significant increase from the 18 minutes and 43 seconds per day that was reported in 2016 by CNBC.
If your business isn’t using Snapchat, you’re missing out on a huge opportunity. The platform provides a unique way to connect with your target audience, and its user base is only going to continue to grow.
Let’s take a look at the average amount of time spent on Snapchat per day and see if we can answer that question.
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What time do people use Snapchat most?
People use Snapchat most between 10 p.m. and 1 a.m as reported by the thumb stopper. That’s when people are typically out socializing and want to share photos and videos with their friends.
During the day, people are usually busy with work or school, so they don’t have time to use Snapchat.
How many snaps are sent a day on average?
A recent report from Oberlo mentions that Snapchat user sends about 210 snaps per day. However, this number varies depending on the age of the user.
This difference can likely be attributed to the fact that Snapchat is primarily used as a way to communicate with friends, and younger users are more likely to have a larger network of friends than older users.
Additionally, younger users are also more likely to be early adopters of new technology, which could explain why they’re more active on Snapchat than their older counterparts.
How Does This Compare to Other Social Media Platforms?
When we compare the average time spent on Snapchat to other social media platforms, we can see that it is quite low. For example, the average person spends nearly 33 minutes on Facebook every day. This is because Facebook has a lot more features than Snapchat, such as newsfeeds, events, and groups.
Snapchat for Business – The Pros
Snapchat has become one of the most popular social media platforms in recent years, especially among younger users. But what about using Snapchat for business? Is it a good idea? Let’s take a look at the pros and cons.
The Pros of Using Snapchat for Business
1. Reach a younger audience: If your target market is young adults or teenagers, then Snapchat is definitely worth considering as a marketing platform. According to recent statistics, over 65% of 18-29 year-olds use Snapchat.
2. Stand out from the competition: Since not many businesses are using Snapchat yet, you have a great opportunity to stand out from your competitors by being an early adopter of this platform.
3. Increase brand awareness: Snapchat provides a great way to increase brand awareness and reach a wider audience with your marketing messages.
4. Build relationships with customers: Snapchat can be used to build relationships with customers and create a more personal connection with them. For example, you could offer exclusive behind-the-scenes content or sneak peeks of new products/services that you’re launching.
Overall, there are both pros and cons to using Snapchat for business purposes.
It really depends on your specific goals and objectives as to whether or not it makes sense for your company. If you’re trying to reach a younger audience or stand out from the competition, then it might be worth giving Snapchat a try.”
6 Ways to Use Snapchat for Your Business
Snapchat can be a powerful marketing tool for businesses. It allows businesses to connect with their target audience in a fun and informal way. Here are 6 ways your business can use Snapchat to reach more customers.
1. Create a Snapcode for your business.
Your Snapcode is like a QR code for Snapchat. It allows people to quickly follow your business on Snapchat by scanning the code. You can create a Snapcode for your business by going to the settings page on Snapchat and tapping “Add Friends.” Then, tap “Create Snapcode.” You can customize your Snapcode by adding your business logo or other images.
2. Use filters and lenses.
Snapchat offers a variety of filters and lenses that you can use to make your Snaps more fun and engaging. Filters can be used to add text, graphics, or special effects to your Snaps.
Lenses allow you to add animated effects, such as face swaps and rainbows, to your Snaps. You can access filters and lenses by swiping left or right after you take a Snap.
3. Tell a story with Snaps.
One of the best ways to use Snapchat is to tell a story with your Snaps. This could be a behind-the-scenes story of how your product is made, or it could be a day-in-the-life story of one of your employees.
Whatever story you choose to tell, make sure it is interesting and engaging for your target audience.
4. Host a contest or giveaway.
People love free stuff! Hosting a contest or giveaway on Snapchat is a great way to increase engagement with your target audience. To host a contest, simply ask people to submit their best Snaps using one of your filters or lenses.
Then, choose a winner and announce it on Snapchat. For a giveaway, you can ask people to follow you on Snapchat and then send them Direct Snaps with instructions on how they can enter the giveaway. Be sure to promote your contest or giveaway on other social media platforms so that people are aware of it.
5. Collaborate with other businesses or influencers.
Team up with another business or influencer in your industry for a joint Snapchat campaign. This is a great way to reach new audiences and grow your following on Snapchat.
Collaborating with other businesses or influencers also helps build relationships within your industry which can be beneficial for networking purposes down the road.
6 . Use geofilters – Geofilters are location-based filters that are available in certain areas. They are great for promoting special events or sales that are happening at your brick-and-mortar store.
As you can see, there are many ways that businesses can use Snapchat as part of their marketing strategy. If you’re not already using Snapchat, we hope this has inspired you to give it a try!