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Let’s start by looking at some of the average conversion rate benchmarks for different types of ads and then explore major advertising platforms’ conversion rates.

TypesAverage Conversion Rate
Search Ads3.35%
Display Ads0.55%
Video Ads4.8%
Social Media0.71%
Organic16%
Paid2.5%

Overview Of Average Conversion Rate Benchmark For Major Ads Platform

ChannelAverage Conversion Rate
Google3.75%
Microsoft/Bing2.94%
Facebook9.21%
Instagram1.08%
Twitter0.77%
TikTok3.4%
Youtube1.4%
Snapchat1.8%
Pinterest0.54%
Linkedin2.35%
Whatsapp6.5%
RedditTBD
QuoraTBD
Shopify1.4%

Instagram Ads Conversion Rate 

Instagram Ads Conversion Rate

A recent study by wordstream.com showed that the average conversion rate for Instagram Ads is 1.08%. This means that for every 1,000 people who see your ad, 1 will take the desired action (such as visiting your website or making a purchase). 

While this figure may seem small, it’s actually quite good when compared to other social media platforms. For example, Pinterest has an average conversion rate of 0.54%, while Twitter’s is even lower at 0.77%. Thus, if you’re looking to maximize your return on investment, Instagram is a good platform to focus on.

Bing Ads Conversion Rate

Bing Ads Conversion Rate

Bing Ads conversion rate for the US is 2.94%. In other words, out of 100 people who click on a Bing ad, only 2.94 will go on to purchase the product or service being advertised.

Google Ads Conversion Rate

Google Ads Conversion Rate

The average conversion rate for Google ads is 3.75%. Google Ads conversion rate is clearly higher than the standard industry average of 2.3% which makes it the ideal advertising platform for marketers who want to generate new leads and increase customer conversions at a faster pace. 

A high conversion rate is important to companies that advertise on Google, because it means that the company can effectively get more customers from its ads.

Facebook Ads Conversion Rate

Facebook Ads Conversion Rate

Overall, the average Facebook Ad conversion rate is 9.21%.

In short, Facebook can be a great way to generate leads and sales, but only if you implement it correctly. Facebook Ads are still a phenomenal tool that allows you to get traction on your brand or product page.

Youtube Ads Conversion Rate

youtube Ads Conversion Rate

1.4% is the average conversion rate for Youtube Ads. This means that for every 100 people who see your ad, 1.4 of them will take the desired action (e.g., sign up for your mailing list, purchase your product, etc.).

Tiktok Ads Conversion Rate

Tiktok Ads Conversion Rate

This data is pretty much a no-brainer: video is going to be the way of the future when it comes to ad conversion rates and click through rates. It is a fact that tiktok ads average conversion rate is around 3.4%.

Twitter Ads Conversion Rate

Twitter Ads Conversion Rate

Twitter Ads had a conversion rate of 0.77%. That means that out of every 100 people who saw a Twitter ad, only 0.77 people clicked through to the advertiser’s website or app.

Snapchat Ads Conversion Rate

Snapchat Ads Conversion Rate

Overall, it’s a conversion rate of 1.8% on Snapchat.

These Snapchat conversion rates are a little on the low side. However, this isn’t entirely surprising. The app’s user base is generally younger, and most of them don’t have much money to spare — which makes it difficult for advertisers to get too excited about advertising on the platform. That said; there are a lot of cool things to explore with Snapchat ads.

Linkedin Ads Conversion Rate

Linkedin Ads Conversion Rate

The Linkedin conversion rate is 2.35% – this is extremely high compared to other social media websites such as Twitter and Pinterest and others.

The Linkedin Ads can have low or high conversion rate, different product and service conversions rates depend on various factors such as demographics and interests. However, it would be safe to assume that a more targeted ad will lead to a higher conversion rate.

Pinterest Ads Conversion Rate

Pinterest Ads Conversion Rate

Pinterest ads have a conversion rate of 0.54%. However, this number can be misleading because it doesn’t take into account the different ways people interact with Pinterest. For example, someone may see a Pinterest ad and then go to the website later without clicking on the ad. 

In general, conversion rates are low for all social media platforms because people are not actively looking to make a purchase when they’re scrolling through their feed. Nonetheless, Pinterest is still a valuable platform for many businesses because it can increase brand awareness and drive traffic to their website.

Whatsapp Conversion Rate

Whatsapp Conversion Rate

Whatsapp has a whopping 6.5% conversion rate.

Whatsapp has a high conversion rate because sellers can send messages directly to a buyer’s mobile device. The buyer can respond to messages without having to use his computer at all.

FAQs

What is a good average conversion rate?

This is a great question! The answer may vary depending on the type of business, but typically a good average conversion rate is between 2-5%. But, of course, there are always exceptions to this rule. For example, a company that sells high-end luxury products may have a lower conversion rate because their prices are higher and their target market is smaller.

Additionally, certain types of businesses tend to have higher conversion rates than others. For example, businesses that provide services such as restaurants or salons usually have higher conversion rates because their customers are typically more satisfied with the experience and more likely to come back.

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