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Did you know that there are over two million Amazon sellers? And, that number is growing every day.

With this many sellers, it can be difficult to make your product stand out. But don’t worry, we’ve got the statistics to help you succeed.

In this blog post, we will share Amazon seller statistics. We will look at how many sellers are on Amazon, what products they are selling, and how much money they are making. So, whether you are a new Amazon seller or just looking to gain some insights into the competition, read on!

Editors Choice: Amazon Seller Statistics

  • 85% of Amazon sellers are profitable businesses in 2021
  • 44% of Amazon sellers’ businesses performed better than expected in 2020 despite the outbreak of the COVID-19 pandemic.
  • 14% of sellers started selling certain products on Amazon as a result of the COVID-19 pandemic.
  • Increased demand for products due to COVID-19 made 13% of sellers price their products higher.
  • 64% of Amazon sellers are profitable within their first year of selling.

1. New Amazon sellers with 1 to 2 years of experience can take home $42,000 annually Selling on Amazon.

(Source: Jungle scout)

The global pandemic, made consumers shift almost entirely to shopping online. As result e-commerce sellers benefitted a lot. Amazon selling may not make you rich quickly but selling on Amazon is profitable for many sellers after just a couple of years.

2. 66.6% of Amazon sellers are male

(Source: Jungle scout)

Two-thirds of Amazon sellers are male with a median age of 39 years. This means that only a third of Amazon sellers are female. Amazon is therefore dominated by male sellers.

3.  50% of the world’s Amazon sellers are based in the U.S

(Source: Jungle scout)

Half of Amazon sellers are from the US. In the US majority of sellers make a lot of money by selling on Amazon. In 2021 however, there has been rising interest from sellers in Canada, Turkey, and Germany.

4. 47% of Amazon sellers are self-employed and live off their e-commerce/retail businesses while 22% earn income from their Amazon businesses alone.

(Source: Jungle scout)

Selling on Amazon is a primary source of income for many people with nearly half of the sellers being self-employed. There are millions of Amazon sellers around the world.

5.  42% of Amazon sellers seek financial freedom through a new career path

(Source: Jungle scout)

More than 40% of Amazon sellers start their business to get financial freedom. They subscribe to Amazon to pursue a new career path.

6.  More than 50% of products sold by Amazon’s 3P sellers cost between $11 and 25.

(Source: Jungle scout)

Most products sold on Amazon are not highly-priced.

7.  Most 3P sellers still use Fulfillment by Amazon (FBA), but in 2020, sellers began to use FBM more frequently.

(Source: Jungle scout)

This shift could probably be a result of the covid-19 crisis which led to limitations of Amazon’s warehouses.

8.      In 2020 43% of sellers used FBM all or some of the time compared to 34% in 2019.

(Source: Jungle scout)

The outbreak of Covid-19 was a blessing in disguise to most Amazon sellers.

9.      67% of sellers use the private label in which they create their own product/brand

(Source: Jungle scout)

Dropshipping and retail arbitrage are increasingly popular among Amazon sellers. Nearly 70% of sellers use this method, in which they create their own product/brand, though.

10.  39% are considering selling on in 2021.

(Source: Jungle scout)

Almost 40% of Amazon sellers are looking to diversify their eCommerce strategies. 21% plan to launch their eCommerce stores in 2021.

11.  33% of Amazon sellers think Walmart’s online business will be strong competition for Amazon in 2021, and 22% are worried about competition from Walmart.

(Source: Jungle scout)

Amazon is facing remarkable competition from Walmart.

12.  1,029,528 new sellers have joined Amazon in 2021.

(Source: Edesk)

At this rate, it means that those who join amazon sellers each day are 2,975. This year, 400,703 new sellers have joined while 112,623 new sellers have joined and 80,046 new sellers have joined

13.  18% of bestsellers have their main categories as electronics, 15% clothing shoes and jewelry, 13% home and kitchen, and 11% health and household.

(Source: Edesk)

Leading sellers on specialize in the electronic category followed by clothing shoes and jewelry.

14.  113,098,076 seller feedback reviews have been left on Amazon in 2021

(Source: Edesk)

This is a mammoth of feedback of which almost 4% of the seller feedback left was negative. On average, 9,644,400 seller feedback reviews are left each month on all Amazon marketplaces. Of these 3,967,394 seller feedback reviews are left on each month, 1,977,043 on and 1,260,433 on

15.  The combined number of visitors to on both desktop and mobile was 2,63 billion from Feb 2018 to Jan 2019.

(Source: Statista) alone has over 300 million active users and about 80% of shoppers on Amazon are homeowners.

16.  51.1% of buyers on Amazon are women, of which, 45.9% are married.

(Source: Statista)

More women than men shop on Amazon and a majority of women shoppers are married.

17.  According to Statista, in Q2 2019, third-party sellers on Amazon sold 54% of their units.

(Source: Statista)

Seller-service revenues account for Amazon’s second-biggest revenue segment, followed by its retail product sales and revenues from AWS (Amazon Web Services).

18.  In 2018, Amazon made a total revenue of $42.75 billion from third-party sellers compared to $31.88 billion in 2017.

(Source: Statista)

In 2018 Amazon made $10.87 billion more in revenue than what it made in 2017. There was a remarkable increase in revenue from 2017 to 2018.

19.  As of 2019 Amazon had over 2.5 million active sellers

(Source: Statista)

More than two million sellers were selling their products on the Amazon marketplace by 2019.

20.  About 25,000 Amazon sellers make over $1 million worth of sales while 200,000 Amazon sellers make over $100,000 worth of sales annually.

(Source: Statista)

The majority of Amazon sellers make $100,000 of sales every year.

21.  Almost 80% of sellers on Amazon use various platforms to sell their products.

(Source: Statista)

This led to the launch of private label brands to increase the competition.

22.  In the first quarter of 2021, e-commerce sales accounted for 13.6% of retail sales in the US.

(Source: Statista)

There is continuous online retail growth in the US. During that quarter, U.S. retail e-commerce sales amounted to more than $215 billion. 

23.  In 2018 third-party merchants that sell goods on Amazon were riding high on Amazon’s success.

(Source: feedvisor)

According to a new survey by Feedvisor in 2018, 19% of Amazon professional merchants brought in more than $1 million in sales. That was up from 10% in 2017. Professional sellers on Amazon typically sell more than 40 items a month and are required to pay a monthly subscription fee.

Final Thought

Amazon sellers continue to grow year in year out. Amazon makes a lot of money from sellers. Professional merchants are becoming high-volume sellers on Amazon making millions of US dollars annually. The growth of its third-party merchants is good news for Amazon. Amazon itself brought in $9.3 billion in revenue from them in Q1 in form of commissions, fulfillment and shipping fees, and other third-party seller services up from $6.4 billion in the same quarter last year.

These merchants also supply Amazon with an almost limitless assortment of goods that make it a store for everything. More than 100 million items in the U.S. are now eligible for two-day shipping under Amazon Prime. And more than half of all items sold on Amazon come from third-party businesses.

Amazon’s marketplace is continuously changing and its merchants run the risk of competing with Amazon itself because of its increasing number of private-label brands. The biggest concern among Amazon professional sellers is competition from Amazon. This has made 80% of Amazon merchants start selling their goods on other channels.

Where else these sellers choose to sell provides insight about the potential Amazon competitor in the future. Walmart, for example, is becoming a bigger competitor of Amazon.


Jungle scout





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