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Let’s begin with a look at some of the key average Amazon conversion rate benchmarks.

The average amazon conversion rate is around 9.87%.

Last Updated: May 15, 2022

The average cost per click (CPC) on Amazon is $0.89.

Estimate, the average Amazon affiliate conversion rate is just over 11%.

The Amazon FBA conversion rate is 22 times higher than the average conversion rate across all ecommerce websites.

Average Amazon Conversion Rate

Average Amazon Conversion Rate

According to recent studies, the average conversion rate on is 9.87%. This means that for every 100 people who visit, only 9.87 of them will make a purchase.

There are a number of factors that can affect your Amazon conversion rate, including the type of product you’re selling, how well your product listing is optimized, and the quality and relevance of your images. However, by following some basic best practices and using Amazon’s suite of marketing tools, you can improve your chances of achieving a higher conversion rate and boosting your sales on Amazon.

Amazon PPC Conversion Rate

Amazon PPC Conversion Rate

The Amazon PPC (Pay-Per-Click) Conversion Rate is 12.5%. This means that for every 100 clicks on an Amazon ad, 12.5 sales are generated. 

PPC conversion rates can differ quite a bit depending on the type of product being sold, the targeting of the ad, and other factors. For example, a luxury item will typically have a lower PPC conversion rate than a low-cost item because people are less likely to make impulse purchases of luxury items. But overall, the average PPC conversion rate for all types of products on Amazon is 12.5%. 

Amazon Affiliate Conversion Rate 

Amazon Affiliate Conversion Rate 

According to an estimate, the average Amazon affiliate conversion rate is just over 11%. 

Of course, this number will vary depending on the type of product you’re promoting, as well as your target audience. For example, if you’re selling luxury goods, you can expect a lower conversion rate than if you were selling everyday items. Similarly, if you’re targeting budget-conscious shoppers, your conversion rate will likely be higher. 

Ultimately, the best way to ensure a high conversion rate is to carefully select the products you promote and then craft targeted campaigns that appeal to your audience’s needs

Amazon Product Ads Conversion Rate

The amazon product ads conversion rate is around

The amazon product ads conversion rate is around 10%. 

Product Ads is a cost-per-click (CPC) advertising program that allows you to place product ads on When customers click on your product ad, they are redirected to your product detail page on the Amazon website where they can learn more about your product and make a purchase. 

The Advertised Products program is a great way to increase visibility for your products on Amazon and generate sales. However, it is important to remember that CPC advertising can be expensive, so you’ll want to make sure you’re getting a good return

Amazon Fba Conversion Rate

Amazon Fba Conversion Rate

Among Prime members, the Amazon conversion rate is 74 percent compared to 13 percent for customers who are not Prime members. Conversion rates vary depending on the product category. 

How To Improve Amazon Conversion Rate

Understand your listing’s data

Understanding your listing’s data is crucial to maximizing your conversion rate.

You need to analyze your listing’s data, understand what’s working and what isn’t, then use this information to optimize it for more sales.

To begin with, analyze the reviews you’re getting for each item on Amazon.

Optimize your listings

To optimize your listings, there are several things to consider:

  • Title, subtitle and bullet points
  • Images
  • Reviews and ratings
  • Pricing strategy (including FBA fees)
  • Back-end keywords and product category optimization
  • Product variations, if applicable

Optimizing your title is perhaps the most important aspect of increasing Amazon conversion rate. The title should be clear, concise and accurately describe what the product is or does. You should also include keywords that match your target customer queries in the title to increase visibility in search results. 

For example, if you’re selling a dog leash with reflective strips on it for walking at night, “reflective dog leash” might be an appropriate term for your headline because it includes both “dog” and “reflective” – two key terms used in search queries related to this particular product.

Create an effective brand story

Your brand story is a guiding light that can inspire and educate your customers. It’s about more than just telling the story of your company, though; it’s about conveying your values and giving customers a reason to buy from you instead of competing brands. 

The best way to do this is by using video content as an interactive brand experience. Video on Amazon is very effective because it allows users to see what they’re buying before they commit to the purchase—making it easier for them to trust your brand.

Create a sense of urgency

  • The key to creating a sense of urgency is making customers believe that they need to act now.
  • Increase the perceived value of your products by adding bonuses or special offers.
  • Don’t make price the main selling point, but instead focus on creating a strong buying decision for the customer (e.g., “this shirt is great because…”).
  • Use scarcity and exclusivity with time-limited promotions or limited-edition items.
  • Use a countdown timer so customers know how long they have left to place their order: this will increase conversion rates as well as sales volume because people are more likely to buy when they think there’s only a limited amount left in stock and it could sell out soon if they don’t buy right away!

Use different pricing strategies

Pricing can be a complicated subject and there are many strategies you can use.

  • Fair pricing – You want to price your products at a fair price so that you don’t lose out on any sales, but also so that you don’t undervalue the product by making it too cheap. Your goal is to find the right balance between getting as much money as possible while charging enough so people will still buy it (but not too high).
  • Consider competitors’ prices – It’s important that you consider what other sellers are charging for similar products and adjust accordingly. If they are charging more than you, consider lowering yours slightly to stay competitive; if they are charging less than you should consider raising yours slightly in order to maximize profits.
  • Dynamic pricing strategy – Not sure what price to charge for your product? Try using a dynamic pricing strategy where Amazon changes prices of certain items based on demand or other factors like competitor pricing data collected from third party services such as Jungle Scout (you’ll need this software first before setting up any kind of intel gathering tool).

Invest in FBA shipping

To make money on Amazon, you need to be able to ship your products quickly and efficiently. FBA shipping allows you to focus on growing your business while Amazon handles the logistics of getting your product from point A to point B. This way, you can focus on what’s important: growing your brand and building a loyal customer base.

FBA also improves your seller rating, which is very important in an industry where one bad review can destroy all of your hard work. Plus, Prime members are more likely to trust sellers who offer free two-day shipping (or faster).

Take advantage of Amazon’s advertising tools

Amazon advertising allows you to promote your items directly to potential customers. This can be done through search ads, product display ads, or sponsored brands. Your ads will appear at the top of search results and on product detail pages alongside organic listings.

Take advantage of Amazon’s advertising tools:

  • Sponsored Products: Use this type of ad if you want to get more sales or clicks from customers who are already looking for a specific product but haven’t made a purchase yet. By showing up on relevant searches, these types of ads can help increase conversions by reaching people who are already intent on purchasing something similar to yours!
  • Sponsored Brands & Ads: These work similarly but differ slightly in that they target shoppers who may be interested in a certain brand but aren’t necessarily searching for specific products within that brand’s catalog. You’ll also see them appear next to relevant searches that include different keywords than those used in your ASINs (product IDs). This will help increase visibility without as much effort put into keyword targeting as with other methods mentioned above.”

Final Thoughts


What Is A Good Conversion Rate On Amazon



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